Verve Media has secured the video strategy and content creation mandate for Shriram General Insurance, further strengthening its presence in the digital marketing and social media space.
As part of the partnership, Verve Media will lead the insurer’s Instagram video strategy, developing platform-first content designed to boost brand visibility, consumer engagement, and digital reach. The agency will be responsible for creating a comprehensive video content roadmap focused on simplifying insurance-related topics and making them more accessible to online audiences.
The collaboration comes at a time when social media platforms are increasingly becoming key touchpoints for consumer education and brand discovery. Through trend-driven formats, audience insights, and storytelling-led content, Verve Media aims to help Shriram General Insurance build stronger connections with both existing and prospective customers.
The agency will focus on creating engaging and easy-to-understand content that demystifies insurance while improving brand recall and fostering trust among digital-first consumers. The strategy is expected to leverage short-form videos and social-first narratives tailored to evolving audience preferences.
Commenting on the win, Mayur Gole, Co-founder of Verve Media, said the agency’s focus will be on delivering meaningful content that aligns with modern content consumption habits while helping the brand strengthen consumer relationships through video-led storytelling.
Hunar Gujral, AGM – General Management at Shriram General Insurance, noted that consumers increasingly rely on social media for information and brand engagement. He added that the partnership aims to create relatable and insightful content that helps audiences better understand insurance products while enhancing engagement across different stages of the customer journey.
Verve Media works with several leading brands across sectors, including technology, finance, real estate, and consumer businesses, offering digital strategy, content, and performance marketing solutions.
