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Sleepyhead Launches Bengaluru-Wide Treasure Hunt to Engage Gen Z Consumers

Sleepyhead, the furniture and sleep solutions brand from the Duroflex Group, has launched an interactive city-wide treasure hunt in Bengaluru, transforming the city into a large-scale playground for consumers. The activation combines digital engagement, creator-led content, and real-world experiences, offering participants a chance to win a complete living room setup worth ₹2 lakh. Video: https://www.instagram.com/reels/DZNB29Gxife/ … Read more

Parle-G Celebrates Everyday Heroes in New ‘G Maane Genius’ Campaign

Parle-G has unveiled a new chapter of its long-running ‘G Maane Genius’ platform, shining a spotlight on the power of kindness, empathy, and selfless acts in everyday life. Built around the thought, “Genius Wahi Jo Auron Ki Khushi Mein Paye Apni Khushi,” the campaign features three short films – School Drop, Family Tree, and Asura – each showcasing individuals who put … Read more

Zee Secures Over 12 Brand Partnerships for FIFA World Cup 2026 Coverage

Zee Entertainment Enterprises (ZEE) has signed more than 12 advertisers for its FIFA World Cup 2026 coverage, highlighting the growing appeal of football among marketers and the increasing commercial potential of the tournament in India. The broadcaster has onboarded a diverse mix of brands across sectors, with Mahindra joining as a co-presenting sponsor and Diageo … Read more