District by Zomato has launched Splitpay, a new in-app feature designed to make bill settlements easier during group dining experiences. The feature enables diners to instantly split and pay their share of a restaurant bill directly through the District app, eliminating the need for post-meal calculations, payment reminders, or multiple money transfers. With group outings … Read more
AbhiBus, the bus-ticketing arm of ixigo, has launched an industry-first Roadside Assistance programme aimed at supporting travellers in the event of unexpected bus breakdowns during their journey. The new initiative promises cab assistance within 45 minutes if a bus booked through the platform experiences a breakdown en route. The service will be provided at no … Read more
Havas has strengthened its presence in North America’s culture and experiential marketing space by acquiring a majority stake in Archrival, a U.S.-based agency known for its expertise in youth culture, creator engagement, and brand experiences. The move is set to accelerate the growth of Havas Play in the region while expanding its capabilities across sports … Read more
airpay money, the digital financial wellness platform from airpay, has appointed Tonic Worldwide as its integrated brand communication partner following a multi-agency pitch. The partnership is aimed at strengthening the platform’s brand presence and driving awareness around financial wellness among Indian consumers. Positioned as a financial wellness platform rather than a traditional fintech service, airpay … Read more
Amazon India has unveiled a new integrated marketing campaign for Amazon Now, its ultra-fast delivery service, as competition in the quick commerce space continues to intensify. Developed in collaboration with WPP OpenDoor, the campaign is built around the tagline “Fast Now. Fayda Now.” and aims to position speed, convenience, and value at the heart of … Read more
Himalaya BabyCare has expanded its portfolio with the launch of Botanique, a premium baby care range made with certified organic ingredients, and has named actor Anushka Sharma as the face of the new brand campaign. The launch is supported by a digital-first campaign that highlights a common concern among new parents-choosing the right skincare products … Read more
Grey 82.5 has been appointed as the creative agency for Imperial Blue following a competitive multi-agency pitch, marking a significant step in the brand’s next phase of growth under Tilaknagar Industries. The appointment comes after Tilaknagar Industries acquired Imperial Blue from Pernod Ricard India and looks to strengthen the whisky brand’s market presence while deepening … Read more
Verve Media has secured the video strategy and content creation mandate for Shriram General Insurance, further strengthening its presence in the digital marketing and social media space. As part of the partnership, Verve Media will lead the insurer’s Instagram video strategy, developing platform-first content designed to boost brand visibility, consumer engagement, and digital reach. The … Read more
Zimbabwe Cricket (ZC) has announced a broadcast partnership with FanCode and Zee Entertainment Enterprises for India’s upcoming tour of Zimbabwe, scheduled to take place in Harare in July 2026. The agreement will ensure comprehensive coverage of the three-match T20 International series for cricket fans across India. Under the partnership, FanCode will exclusively livestream all three … Read more
Vadilal Industries has partnered with Parle Products to launch Melody Ice Cream, marking the iconic confectionery brand’s entry into the ice cream category through a trademark licensing agreement. The collaboration brings together two well-established consumer brands, combining Parle’s popular Melody candy with Vadilal’s expertise in the frozen desserts segment. The launch reflects a growing trend … Read more
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