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McDonald’s India – North and East has unveiled its innovative “Shakashaka” campaign, reimagining the popular Shake Shake Fries as both a culinary and musical experience. The campaign centers around the character Papaji, who discovers the rhythmic potential of shaking the seasoned fries bag. “At McDonald’s, we believe every meal should be more than just delicious,” … Read more
Featuring Ranveer Singh, the campaign redefines modern ambition and success while showcasing the Škoda Kylaq as a companion for life Škoda Auto India, in collaboration with Publicis India, has released an inspiring new film, ‘Own Your Dream,’ featuring Škoda’s first-ever ‘Brand Superstar’ – Ranveer Singh, along with the all-new Škoda Kylaq. The film will be … Read more
The acquisition aims to expand Adani Wilmar’s footprint in the fast-moving consumer goods (FMCG) sector by incorporating GD Foods’ diverse product range. Key Highlights: Summary: Adani Wilmar Limited (AWL), a prominent player in the FMCG sector, has entered into a definitive agreement to acquire G.D. Foods Manufacturing (India) Pvt. Ltd., the company behind the ‘Tops’ … Read more
Ahead of International Women’s Day, CARS24 unveils a campaign highlighting unconscious biases against female drivers through a compelling social experiment. Key Highlights: Summary: In the lead-up to International Women’s Day, CARS24 has launched the ‘Park Your Bias’ campaign to confront and challenge the often-overlooked biases against female drivers. The campaign centers around a social experiment … Read more
The two-day event gathers industry leaders, marketers, and tech enthusiasts to explore advancements in the digital marketing landscape. Key Highlights: Summary: ad:tech New Delhi 2025 has commenced at the Yashobhoomi Convention Centre, bringing together a diverse group of professionals from the digital marketing and advertising sectors. Since its inception in 2011, ad:tech has evolved into … Read more
India’s young vice-captain Shubman Gill is set to make a significant brand transition when he faces Australia in the Champions Trophy semi-final. The 25-year-old batting sensation will debut the prestigious MRF sticker on his bat, joining an exclusive club of cricket legends that includes superstar Virat Kohli. This new endorsement marks the end of Gill’s … Read more
LS Digital has unveiled DataQuark, a dedicated business unit for data and insights, elevating its existing data operations to meet growing market demand. Former Data & Insights CEO Vinay Tamboli will lead this new entity as CEO. “In today’s digital-first world, businesses must harness data’s full potential,” said Prasad Shejale, founder and CEO of LS … Read more
Om Jha has been elevated to the position of director – global media capabilities at PepsiCo, marking a significant milestone in his 5.5-year journey with the beverage and snack giant. Previously, Jha served as director – media, data, marketing capabilities and partnerships, where he made substantial contributions to the company’s marketing operations. In a heartfelt … Read more
The Board of Control for Cricket in India (BCCI) has officially kicked off its search for a comprehensive media agency to handle the promotional strategy for the upcoming Indian Premier League (IPL) 2025 season. Through a recently issued Expression of Interest (EOI), the cricket governing body is seeking an agency with extensive capabilities across all … Read more
After a remarkable 25-year tenure with the Jagran group, Bharat Gupta has concluded his chapter as CEO of Jagran New Media, embarking on a new professional path. Gupta announced his departure on Linkedin, After a quarter-century with Jagran Prakashan Ltd. and Jagran New Media, I’m stepping down to reflect and explore new horizons. Leading Jagran … Read more
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