Quick commerce startup BazaarNow has raised ₹72 crore in a funding round led by Peak XV Partners, as the company looks to expand its footprint across India’s fast-growing Tier II and III markets.
The round also saw participation from Whiteboard Capital and Antler, along with a group of angel investors including Meesho co-founder Vidit Aatrey, AppsForBharat founder Prashant Sachan, Chaayos co-founder Nitin Saluja, Zeno Health co-founder Siddharth Gadia, and FirstClub founder Ayyappan R.
Founded by former Zepto executives Priyanshu Jain, Arjun Harish, and Tarithmay Mandal, BazaarNow operates a vernacular-first quick commerce platform focused on delivering groceries, fresh produce, and daily essentials to consumers in non-metro markets. The company aims to address the growing demand for convenience-led commerce in smaller cities by offering a more localised customer experience.
According to the company, the newly raised capital will be deployed towards geographic expansion, strengthening supply chain infrastructure, and enhancing its technology capabilities. The investment is expected to support BazaarNow’s efforts to deepen its presence in underserved markets and improve operational efficiency as it scales.
Launched in January 2026, the Bengaluru-headquartered startup claims to have scaled rapidly, with its stores processing more than 1,800 orders per day. The company is positioning itself as a specialist player focused on India’s next wave of digital consumers, rather than competing solely in metropolitan markets.
The funding comes amid increasing investor interest in quick commerce models tailored for regional India. As competition intensifies across the sector, BazaarNow is betting that a localised approach and strong execution in emerging markets will help drive its next phase of growth.
