Hershey India has launched its latest Back-to-School campaign for Hershey’s Spreads, featuring actor Sameera Reddy, her daughter Nyra, and mother-in-law Manjari in a light-hearted film that captures the everyday breakfast dilemmas faced by families.
Link: https://www.instagram.com/reel/Da4Z0FJiSr-/?igsh=dzY1eTl2enI5c2J0
Built around the playful concept of a “Breakfast Court,” the campaign highlights a familiar parenting challenge-keeping breakfast and school tiffins exciting amid hectic morning routines. The story begins with a teaser that sparked curiosity by showing Nyra “taking her mother to court.” The full film reveals the amusing reason behind the mock trial: Sameera is accused of serving repetitive breakfasts.
Set in a quirky courtroom, the digital film combines humour with relatable family moments as Sameera defends herself while Manjari steps in to resolve the dispute by introducing Hershey’s Spreads, available in three flavours, as a simple way to add variety to everyday meals.
Commenting on the campaign, Kamy Devaguptapu, Director – Marketing, India & APAC, The Hershey Company, said the brand wanted to celebrate everyday family moments through an entertaining story that reflects the realities of busy school mornings. She added that Sameera and her family brought authenticity and warmth to the campaign, making it more relatable for parents.
Conceptualised by TBWA\Lintas, the campaign uses humour and real family dynamics to showcase the refreshed Hershey’s Spreads packaging while positioning the product as an easy way to make breakfasts and school tiffins more enjoyable.
Sharing her experience, Sameera Reddy said the campaign resonated with her because it reflects the daily challenge parents face in keeping meals interesting, adding that working alongside Nyra and Manjari made the film even more genuine and memorable.
The campaign is being rolled out across digital platforms as Hershey India looks to engage families during the back-to-school season with relatable storytelling and everyday breakfast inspiration.
