Marking World IVF Day, Bharat Serums and Vaccines (BSV), a Mankind Group company specialising in women’s health and fertility care, has launched its #FindYourMissingJoy campaign to encourage timely fertility consultations and promote greater awareness around infertility.
Anchored by a digital film, the campaign urges couples facing fertility challenges to seek early medical advice from qualified specialists, emphasising that timely diagnosis can significantly improve treatment outcomes. Through the initiative, BSV aims to normalise conversations around infertility while reinforcing fertility as an important aspect of reproductive health.
According to the World Health Organization (WHO), nearly one in six adults globally experience infertility. In India, infertility is estimated to affect between 15 and 20 million couples, with many delaying treatment due to limited awareness, social stigma and restricted access to specialised care.
The campaign also highlights the importance of early fertility assessments in identifying conditions such as PCOS, endometriosis, blocked fallopian tubes, diminished ovarian reserve and male-factor infertility, enabling personalised treatment plans and timely interventions, including IVF where required.
Commenting on the initiative, Sivani Sarma Deka, COO – India Business, BSV, said the company remains committed to advancing fertility care through scientific innovation while making reproductive healthcare more accessible. She added that #FindYourMissingJoy is designed to foster open conversations around infertility, break social stigmas and help aspiring parents make informed decisions about their fertility journey.
BSV said it will continue collaborating with IVF clinics and healthcare professionals to expand access to advanced reproductive technologies while driving educational initiatives that dispel myths surrounding infertility and encourage early intervention for both men and women.
