Newsroom

The campaign positions Pepsi as the beverage for all occasions, countering Coca-Cola’s focus on specific moments. Key Highlights: Summary: Pepsi has reignited the longstanding cola wars with its latest ‘Anytime is Pepsi Time’ campaign, a direct counter to Coca-Cola’s ‘Half Time’ initiative. While Coca-Cola’s campaign encourages consumers to take a refreshing pause during specific moments, … Read more

Decathlon India has launched the third edition of its impactful “Play Your Own Way” campaign, challenging traditional definitions of athleticism just in time for International Women’s Day. The initiative boldly asserts that an athlete isn’t defined by gender but by the courage to move, compete, fall, rise, and persist. The campaign centers on a compelling … Read more

Bollywood superstar Shah Rukh Khan has joined forces with LT Foods as the new brand ambassador for DAAWAT, the premium basmati rice brand that graces dinner tables worldwide. The King of Bollywood expressed his enthusiasm about the partnership, saying, “I’m glad to partner with DAAWAT, where passion and commitment to excellence come together, inspiring people … Read more

The campaign highlights Garnier’s commitment to providing natural, reliable, and easy-to-use hair color solutions. Key Highlights: Summary:Garnier Black Naturals has introduced a new campaign featuring MS Dhoni and Sakshi Singh Dhoni, reinforcing the importance of trust and ease of use in hair coloring. The ad captures a lighthearted exchange between the couple, where Sakshi playfully … Read more

Diving into Licious’ latest Holi advertisement feels like an immersive sensory journey. The blend of soulful qawwali, aromatic visuals, and tranquil storytelling creates a uniquely captivating experience that lingers long after the 77 seconds are over. In a bold departure from traditional Holi campaigns, Licious has masterfully crafted a meat-centric narrative during a festival typically … Read more

The campaign uses humor, music, and the legendary appeal of Amitabh Bachchan to stress the importance of proper waterproofing in Indian homes. Key Highlights: Summary:Dr. Fixit has launched a new campaign featuring Amitabh Bachchan, reinforcing the importance of robust waterproofing solutions for Indian homes. Through a quirky and memorable jingle, “Water Proofing Ka Baap,” Bachchan … Read more

The global denim brand partners with the Punjabi superstar to highlight individuality, cultural influence, and contemporary style Key Highlights: Summary:Levi’s has officially onboarded global icon and music sensation Diljit Dosanjh as its new global brand ambassador. The collaboration celebrates individuality, cultural authenticity, and fashion-forward thinking, with Dosanjh becoming the first Punjabi artist to represent the … Read more