JioStar has unveiled a strong lineup of brand partners for the ICC Women’s T20 World Cup 2026, underscoring the growing commercial appeal of women’s cricket and its ability to attract advertisers from diverse sectors.
As the official broadcaster and streaming partner for the tournament, JioStar has signed sponsors spanning AI, FMCG, wellness, luxury, beverages, and consumer technology. The roster includes Google Gemini, Herbalife, Havells, and Parle Products as co-presenting partners, while Google Pay, Rado, and Campa Energy have joined as associate sponsors.
Sportswear giant adidas has also partnered with the tournament, becoming the title sponsor for the pre- and post-match shows. Notably, the association marks the first time a global sportswear brand has partnered with women’s cricket on JioStar’s platforms.
The broadcaster highlighted several milestone partnerships this year. Luxury watchmaker Rado has entered the women’s cricket ecosystem for the first time, while Campa Energy is leveraging the tournament to strengthen brand visibility and connect with a rapidly expanding fan base.
According to JioStar, the breadth of advertiser participation reflects the evolving perception of women’s cricket as a mainstream marketing platform capable of delivering both scale and engagement.
Commenting on the development, Anup Govindan, Head of Sales – Sports, JioStar, said the success of women’s cricket, particularly following India’s historic ICC Women’s World Cup triumph in 2025, has encouraged more brands to invest in the sport. He noted that the growing diversity of sponsors signals the increasing maturity and commercial strength of the women’s cricket ecosystem.
The ICC Women’s T20 World Cup 2026 begins on June 12, with India opening its campaign against Pakistan on June 14.
