Klook India has launched a new digital campaign featuring filmmaker Farah Khan and her personal cook Dilip, encouraging Indian travellers to look beyond traditional sightseeing and embrace experience-led travel in Singapore.

The campaign follows the duo as they explore the city from two different perspectives. While Farah revisits a destination she knows well, first-time visitor Dilip experiences Singapore with fresh curiosity. Through their contrasting journeys, the film highlights how even familiar destinations can offer unexpected discoveries.

As part of the campaign, Klook showcases a variety of bookable experiences, including a stay at Mandai Rainforest Resort, visits to Mandai Wildlife Reserve, a Royal Albatross dinner cruise, the SkyOrb cable car, Madame Tussauds Singapore, Wings of Time, a local cooking class, and a Singapore Sidecars tour through Katong and Joo Chiat.

The campaign promotes the idea of balancing well-planned itineraries with spontaneous experiences, encouraging travellers to venture beyond iconic landmarks and explore local culture, neighbourhoods and hidden gems.

Commenting on the initiative, Shivam Tyagi, Marketing Lead, Klook India & Middle East, said today’s Indian travellers are increasingly seeking holidays that feel personal, flexible and memorable rather than simply ticking destinations off a checklist. He added that Farah and Dilip perfectly represent the blend of familiarity and fresh discovery that modern travellers aspire to.

The campaign is backed by insights from Klook’s Travel Pulse Study, which found that Gen Z and Millennial travellers are prioritising immersive experiences, local culture and slower travel. The research also highlights growing interest in exploring offbeat neighbourhoods, making spontaneous travel decisions and choosing meaningful activities over packed sightseeing schedules.

The campaign is being promoted across Klook India’s digital platforms, including Instagram and YouTube.