Flipkart has unveiled a quirky new campaign for its GOAT Sale, and this time, the spotlight isn’t on a celebrity or influencer- it’s on Don, an albino buffalo that recently became an internet sensation after surviving against the odds. Tapping into Don’s viral popularity, Flipkart has turned the unlikely star into the face of its … Read more
Zee Entertainment Enterprises (ZEEL) has received government approval for a ₹418 crore foreign investment from OFI Global China Fund LLC, an Invesco-managed fund, marking the investor’s return to the broadcaster nearly three years after exiting its stake. According to data released by the Department for Promotion of Industry and Internal Trade (DPIIT), the investment relates to shares … Read more
Digital marketing and technology company Liqvd Digital India has filed its Draft Red Herring Prospectus (DRHP) for a proposed ₹37 crore initial public offering (IPO) on the BSE SME platform, marking a significant step in its growth and expansion journey. The IPO comprises a fresh issue of equity shares worth up to ₹37 crore, along with an Offer for Sale (OFS) by select promoter … Read more
Baskin-Robbins is broadening its offerings beyond its signature ice creams with the launch of a new range of baked desserts, marking a significant expansion into the non-frozen dessert category. Under its new “Treats Beyond Ice Cream” portfolio, the brand has introduced a selection of artisanal baked desserts aimed at consumers looking for indulgent options beyond traditional ice cream. … Read more
WhatsApp has begun rolling out its much-awaited username feature, allowing users to connect without sharing their mobile numbers. To introduce the privacy-focused update, the Meta-owned messaging platform has launched a new campaign featuring actor Aamir Khan. Video: https://www.instagram.com/reel/DaMNCBNtC0m/?igsh=MWV0dTgxc2xmNzFsaA== Video: https://www.instagram.com/reel/DaLRdYRxWl4/?igsh=MW9hbXN4bnByYzltaA== The feature enables users to create a unique handle starting with the ‘@’ symbol, which can be shared instead of … Read more
Klook India has launched a new digital campaign featuring filmmaker Farah Khan and her personal cook Dilip, encouraging Indian travellers to look beyond traditional sightseeing and embrace experience-led travel in Singapore. The campaign follows the duo as they explore the city from two different perspectives. While Farah revisits a destination she knows well, first-time visitor Dilip experiences Singapore with … Read more
Komerz, a technology-led omni-channel commerce platform, has acquired UK-based natural haircare brand NOUGHTY from KMI Brands in a deal valued at £6.4 million, marking its entry into the global beauty and personal care market. The acquisition, comprising a mix of cash and stock, forms part of Komerz’s broader expansion strategy, with the company having completed acquisitions worth over £50 million to date. … Read more
mCaffeine has unveiled its latest campaign, ‘Shower With Benefits’, as it strengthens its presence in the bodycare category and broadens its brand identity beyond caffeine-infused personal care products. The campaign introduces the brand’s expanded bodycare portfolio while highlighting a new positioning focused on combining product efficacy with enjoyable self-care experiences. Aimed at younger consumers, the initiative encourages … Read more
IBM has named Omnicom Media as its global media agency of record following a competitive review, expanding the partnership to cover media planning and buying across the Americas, EMEA, Japan and the Asia-Pacific region. The new mandate, effective July 1, builds on the relationship established in 2025, when Omnicom Media was appointed to manage IBM’s media business across Europe, … Read more
LT Foods has announced the return of DAAWAT World Biryani Day, unveiling a new consumer campaign that combines technology, entertainment and food to celebrate one of India’s most-loved dishes. Marking its fifth edition, this year’s initiative gives biryani lovers a chance to feature in personalised videos alongside brand ambassador Shah Rukh Khan. Celebrated every year on the first … Read more
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