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Comcast to Split Into Two Public Companies, Spins Off NBCUniversal and Sky

Comcast has announced a major corporate restructuring that will separate its media and connectivity businesses into two independently traded public companies through a tax-free spin-off of NBCUniversal and Sky. The move is designed to give both businesses greater strategic flexibility as evolving consumer behaviour, technological advancements and increasing competition continue to reshape the global media and communications landscape. Following … Read more

BigTrunk Communications Wins Integrated Media Mandate for Wonder Cement

BigTrunk Communications has secured the integrated media mandate for Wonder Cement, adding another marquee client to its growing portfolio. As part of the partnership, the agency will oversee the brand’s media strategy, planning, buying, execution and performance management across both digital and traditional platforms. The mandate is aimed at strengthening Wonder Cement’s media presence, enhancing consumer engagement … Read more

WhatsApp Just Made Your Phone Number Optional, Here’s What Changes

WhatsApp is rolling out one of its biggest identity overhauls in years, letting users connect through usernames instead of phone numbers. The Meta-owned platform’s early reservation system is now live, giving people a chance to claim their preferred handle before the feature expands worldwide over the coming months. WhatsApp chief Kunal Shah announced the update … Read more