Connect Network Inc. has launched IMMERSIVE, an agentic AI-powered platform designed to streamline media planning, campaign execution and performance optimisation for brands and agencies.
The platform brings together multiple marketing functions-including media planning, hyperlocal intelligence, creative insights, media discovery, buying, campaign monitoring and optimisation-within a single AI-driven ecosystem.
According to the company, IMMERSIVE has been built to address the challenges of India’s fragmented and diverse media landscape, where campaigns are often planned centrally despite varying consumer behaviours across regions. The platform aims to provide marketers with location-specific intelligence, enabling more informed planning and execution across markets nationwide.
Powered by agentic AI, IMMERSIVE analyses a wide range of data points, including brand objectives, audience behaviour, geographic insights, media inventory, market conditions, pricing benchmarks and historical campaign performance. Using these inputs, the platform generates actionable recommendations before campaigns are launched.
By integrating planning, buying and optimisation into a unified workflow, Connect Network says the platform enables marketers to make faster, data-driven decisions while improving campaign efficiency and effectiveness across multiple markets.
With the launch of IMMERSIVE, the company aims to simplify media planning and help brands and agencies navigate India’s increasingly complex advertising ecosystem through AI-led intelligence and automation.
