Consumer technology brand Wozoyo, backed by Hong Kong-based Secure Connection, has appointed Liqvd Asia as its integrated digital marketing partner as it accelerates its expansion across India and the United States.
Under the mandate, Liqvd Asia will lead Wozoyo’s digital marketing strategy, leveraging its integrated capabilities across creative, media, creators and performance marketing to strengthen the brand’s presence in key markets.
Founded by Mohit Anand, Wozoyo offers a portfolio of consumer technology products, including air purifiers, charging solutions, connectivity devices, laptop accessories and other smart tech products. Parent company Secure Connection operates in over 80 countries and has extensive experience across categories such as air care, IT accessories, audio products and enterprise technology.
The partnership aims to build a strong digital narrative around Wozoyo’s vision of delivering thoughtfully designed technology that simplifies everyday life while strengthening its brand positioning among modern consumers.
Commenting on the association, Mohit Anand, Co-founder and CEO, Secure Connection, said, “Wozoyo was created with the vision of developing consumer technology that combines simplicity, reliability and innovation. As we expand into key markets, we wanted a partner that could effectively communicate our brand philosophy and connect with today’s digital-first consumers. Liqvd Asia’s strategic approach and integrated capabilities made them the right choice for this journey.”
Sharing his thoughts, Arnab Mitra, Founder and Managing Director, Liqvd Asia, said, “Wozoyo enters the market with a compelling product proposition backed by decades of industry expertise. Our focus will be on building a differentiated brand narrative that resonates with consumers while combining creativity, creator partnerships, media and performance to establish a strong and lasting presence in the consumer technology space.”
Through this partnership, Wozoyo aims to enhance its digital footprint and support its growth ambitions in India and international markets.
