Nestlé India’s MUNCH has launched a new gaming-focused campaign, ‘Hack the Crunch’, tapping into India’s fast-growing creator ecosystem to connect with young audiences. The campaign is built around a relatable gaming challenge-how snacking often interrupts gameplay when both hands are occupied on the controller. Instead of offering a ready-made solution, MUNCH invites gamers to come up … Read more
Himalaya BabyCare has unveiled a new digital campaign for its Gentle Baby Shampoo, reinforcing its ‘No Tears’ formula and highlighting the emotional bond between parents and their little ones during bath time. The campaign film tells the story of a mother who recalls her own childhood bath-time experiences before promising her baby a happier, tear-free … Read more
Aarti Laxmanan has joined DP World as Senior Director – Corporate Communications, Indian Subcontinent. In her new role, she will lead the company’s integrated communications strategy, overseeing external and internal communications, media relations, and reputation management across the region.
Gabriella Barber has been promoted to Director of Brand Marketing at Burger King after nearly six years with the brand. Previously serving as Senior Manager, Brand Marketing & Partnerships, she has played a key role in driving menu innovations, strategic partnerships, and brand-building initiatives. Barber shared the news on LinkedIn, expressing excitement about the new … Read more
Madiha Vahid has been promoted to Associate General Manager – Branding & Communications at Piramal Pharma. In her expanded role, she will take on greater responsibilities, drive impactful brand and communication initiatives, and continue shaping meaningful narratives for the organization while contributing to its growth journey.
Pinkustar Borah has been appointed as Chief Digital & Technology Officer at Unilever International, marking his first international role after nearly 19 years with Unilever. Previously serving as Chief Digital & Information Officer – Personal Care & Customer Experience at HUL, Borah brings extensive experience across IT, supply chain, HR, legal, and sales, and will … Read more
iD Fresh Food has elevated Rajat Diwakar, CEO India, to its Board of Directors, reinforcing its leadership as the company prepares for its next phase of growth and IPO readiness. Since joining in 2024, Diwakar has played a key role in strengthening the India business, driving operational excellence, and advancing strategic initiatives across the organization.
Sanaa Shaikh has been appointed as the Chief Marketing Officer (CMO) at Signature Scents & Co., where she will lead the brand’s marketing strategy and growth initiatives. Previously Head of Marketing at Bellator Group, Shaikh brings over nine years of experience in brand building, cross-functional marketing, and consumer engagement.
Wipro Consumer Care International (WCCI) has signed a definitive agreement to acquire a 100% stake in Philippines-based S Brands Consumer Care Inc., expanding its footprint in Southeast Asia’s personal care market. The acquisition marks WCCI’s 16th global acquisition and its second in the Philippines. S Brands owns a portfolio of well-established personal care brands, including KERATINplus, AlcoPlus, DeoPlus, Empress and Fiona Cologne. … Read more
Beyond Appliances has launched a new advertising campaign featuring actor Dia Mirza to promote its Plug ‘N’ Play Designer Chimneys, highlighting the blend of design, convenience and modern living. Built around the tagline ‘Jeena Hai Toh Colourfully Jiyo’, the campaign film showcases Mirza in a dual role. Set in a monochrome home, the story transforms into a vibrant, colourful … Read more
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