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Day: July 21, 2026

GIVA celebrates pet siblings with Kriti Sanon in new Raksha Bandhan campaign

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Jewellery brand GIVA has launched its Raksha Bandhan campaign, ‘Furever Sibling’, celebrating the special bond people share with their pets while introducing its newly launched Pet Collection. Featuring brand ambassador Kriti Sanon, the campaign film reimagines the traditional festival by extending the celebration beyond human siblings. The film begins with Kriti tying a rakhi to her brother before … Read more

MARS Cosmetics takes #LivingTheMARSLife campaign to Delhi Metro

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MARS Cosmetics has expanded its #LivingTheMARSLife campaign with a vibrant on-ground activation across Delhi Metro’s Yellow Line, bringing its brand message closer to everyday commuters. Inspired by relatable moments from daily metro travel, the campaign features witty creatives that celebrate confidence and positivity in the midst of everyday chaos. One of the standout messages reads, “Rajiv … Read more

BCCI invites bids for title sponsorship rights

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The Board of Control for Cricket in India (BCCI) has officially invited bids for the title sponsorship rights of its cricket events, initiating a fresh tender process for interested brands and organisations. The cricket board has released the Invitation to Tender (ITT), which outlines the eligibility criteria, bidding process and evaluation framework for prospective applicants. … Read more

Domino’s Q2 revenue climbs 4.3% on ad and supply chain growth

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Domino’s Pizza reported a 4.3% year-on-year increase in revenue for the second quarter of 2026, supported by higher supply chain sales, increased franchise royalties and stronger advertising revenue, even as international same-store sales remained largely flat. The global pizza chain posted an increase of $49.3 million in quarterly revenue compared to the same period last … Read more

Paytm reports strong Q1 growth as marketing services revenue dips 3%

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One97 Communications, the parent company of Paytm, reported a mixed performance for the first quarter of FY27, with robust growth in its core payments business offset by a decline in marketing services revenue despite increased spending on promotions and customer acquisition. During the April–June quarter, Paytm’s marketing services revenue fell 3% year-on-year to Rs 239 crore, … Read more

Wozoyo appoints Liqvd Asia as digital marketing partner

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Consumer technology brand Wozoyo, backed by Hong Kong-based Secure Connection, has appointed Liqvd Asia as its integrated digital marketing partner as it accelerates its expansion across India and the United States. Under the mandate, Liqvd Asia will lead Wozoyo’s digital marketing strategy, leveraging its integrated capabilities across creative, media, creators and performance marketing to strengthen the brand’s presence in … Read more

LOTTE Choco Pie launches back-to-school campaign with mother-kid creators

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LOTTE India has rolled out its annual back-to-school campaign for LOTTE Choco Pie, celebrating the everyday moments that define the bond between mothers and their children during busy school mornings. As part of the initiative, the brand has collaborated with five mother-child influencer pairs to create relatable Instagram Reels that capture the simple act of … Read more

Coca-Cola revamps global brand identity with a sharper, unified look

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The Coca-Cola Company has introduced a refreshed global brand identity aimed at creating a more consistent and recognisable consumer experience across more than 200 markets. The updated visual system will be rolled out across packaging, retail environments, equipment and digital platforms in regions including Latin America, Europe, the Middle East and Asia. The refresh builds … Read more

EssenceMediacom retains Uber’s APAC media mandate after regional review

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WPP Media’s EssenceMediacom has successfully retained Uber’s media mandate across the Asia-Pacific region following a competitive regional pitch, extending a partnership that has been in place since 2017. The renewed mandate covers seven key APAC markets, including Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan. The business will continue to be … Read more

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