Beyond Appliances has launched a new advertising campaign featuring actor Dia Mirza to promote its Plug ‘N’ Play Designer Chimneys, highlighting the blend of design, convenience and modern living.
Built around the tagline ‘Jeena Hai Toh Colourfully Jiyo’, the campaign film showcases Mirza in a dual role. Set in a monochrome home, the story transforms into a vibrant, colourful space with the introduction of Beyond’s designer chimney, symbolising how thoughtful design can elevate everyday life.
Available in Burgundy, Noir, Sapphire, Ivory, Black and Veneer finishes, the Plug ‘N’ Play Designer Chimneys are designed for easy installation without requiring structural modifications, making kitchen upgrades simpler for homeowners.
Sharing her thoughts on the campaign, Dia Mirza said, “A home reflects the people who live in it, and every space should feel joyful and personal. What stood out to me about Beyond Appliances’ Plug ‘N’ Play Designer Chimneys is how they combine thoughtful design with ease of installation. The campaign beautifully captures how even small changes can transform a home and the way we experience it.”
Commenting on the launch, Eshwar K. Vikas, Founder & CEO, Beyond Appliances, said the brand aims to redefine modern kitchens by combining aesthetics, functionality and innovation. He added that Beyond Appliances remains focused on creating products that seamlessly fit evolving lifestyles while delivering meaningful customer experiences.
The campaign is rolling out across digital platforms, positioning the brand’s designer chimneys as stylish and practical additions to contemporary Indian homes.
