Newsroom 
PepsiCo announced Monday its acquisition of prebiotic soda brand Poppi for $1.95 billion, strengthening its position in the rapidly growing functional beverage market. The deal includes $300 million in anticipated cash benefits, bringing the net purchase price to $1.65 billion. “More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles … Read more
The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) are thrilled to announce the much-anticipated return of Goafest to its iconic home in Goa for the 18th edition of South Asia’s largest creative festival. Scheduled to take place from May 21st to 23rd, Goafest 2025 will be hosted at the Taj Cidade de Goa Heritage and Horizon, Goa. This year, the festival is proud … Read more
From zipping through the streets delivering food to tearing up the dance floor, Aakash, a Swiggy delivery partner, is set to take center stage in Amazon MX Player’s Hip Hop India S2 that was launched on March 07, 2025. Hip Hop India is a dance reality show that caters to 18-30 year old audiences in … Read more
Navi UPI has been announced as the official UPI partner for Royal Challengers Bengaluru (RCB) for the upcoming T20 Season 2025. The strategic partnership offers Navi UPI users an exclusive 24-hour early access window to purchase tickets for RCB’s home matches before they become available to the general public. The 18th edition of the T20 … Read more
UNIQLO has unveiled its Spring Summer 2025 campaign ‘Life in Linen,’ starring brand ambassadors Kareena Kapoor Khan and Sidharth Malhotra. The campaign showcases UNIQLO’s Premium Linen Collection ahead of the summer season, emphasizing the fabric’s comfort, versatility, and style through two distinct films. In her campaign video, Kareena is shown wearing UNIQLO’s linen shirt across … Read more
Forever 21’s U.S. division has filed for Chapter 11 bankruptcy protection for the second time in six years, as the fast-fashion retailer continues to struggle with challenging market conditions. The Sunday filing marks another significant setback for the once-thriving mall staple known for its affordable trendy apparel. Amid declining foot traffic at traditional shopping malls … Read more
JioStar has announced the complete rebranding of all Sports18 channels as part of the Star Sports Network, significantly expanding the network’s reach to 24 channels nationwide. This strategic integration aims to enhance sports content delivery and viewership across India. The newly rebranded channels include Star Sports 2 Hindi, Star Sports 2 Hindi HD, Star Sports … Read more
PepsiCo plans to significantly expand its packaged food presence in India, focusing on the country’s diverse regional tastes. CEO Jagrut Kotecha of PepsiCo India and South Asia emphasizes that snack consumption in India remains lower than other countries, presenting substantial growth opportunities. To maximize its market approach, the company has strategically divided India into nine … Read more
The timing couldn’t be worse for WPP as Coca-Cola shifts a significant portion of its U.S. media business to rival Publicis. This move comes just two weeks after WPP reported disappointing revenue figures that sent its share price to a four-year low, despite efforts to reposition the company with AI integration and a revitalized GroupM … Read more
Skechers has added star bowler Jasprit Bumrah to its growing roster of cricket athletes. The India and Mumbai Indians paceman will compete in Skechers Cricket footwear and feature in marketing campaigns for both performance and lifestyle collections. Bumrah joins fellow cricketers Ishan Kishan and Yastika Bhatia, who have been wearing Skechers footwear for the past … Read more