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The agency, advertiser, Coral Media, and MOMS Outdoor shared an open-source manual with the OOH campaign’s research and trial-and-error learnings. With Coral Media and MOMS Outdoor, Britannia and Talented shared the manual for its successful “Nature Shapes Britannia” OOH campaign. The biodegradable OOH series Nature Shapes Britannia, which mimics neighboring trees, was motivated by the … Read more
The vertical, headed by Sudarshan Kailash, seeks to reinvent the influencer-driven brand narrative. Social Panga, India’s creative and digital marketing agency, introduced TVU, an influencer marketing vertical. Sudarshan Kailash’s Viral Union will offer talent collaborations, performance-driven campaigns, and nano, micro, and macro influencers to organizations in the fast-growing creative economy. Influencer marketing could reach INR … Read more
Akis’s promotion to lead Nothing’s next growth phase emphasizes India’s importance to the company’s strategy. A London-based technology company, Nothing, announced that co-founder Akis Evangelidis was appointed President of India. In this role, he will supervise the company’s India expansion and strategy. India has shaped Nothing’s growth. Nothing became the fastest-growing Indian smartphone brand in … Read more
Key Highlights: Summary: In a landmark move, Reliance Industries and The Walt Disney Company have combined their Indian media operations to launch ‘JioHotstar,’ a comprehensive streaming service poised to redefine India’s digital entertainment landscape. This strategic alliance aims to offer consumers an unparalleled viewing experience by integrating the extensive content libraries of JioCinema and Disney+ … Read more
Key Highlights: Summary: The Maha Kumbh Mela 2025, recognized as the world’s largest religious gathering, has evolved into a significant platform for brand marketing. The festival’s vast congregation presents an exceptional opportunity for companies to reach a wide-ranging audience. Brands are projected to invest substantially in advertising and on-ground activations throughout the event. These investments … Read more
Key Highlights: Summary: On February 17, 2025, Zomato introduced ‘Nugget’, an AI-native, no-code customer support platform aimed at assisting businesses in scaling their support operations seamlessly. Deepinder Goyal shared the news on social media platform X, emphasizing Nugget’s customizable features and cost-effectiveness, which negate the need for dedicated development teams. Nugget has been in development … Read more
Key Highlights: Summary: Ranbir Kapoor, renowned for his dynamic roles in Indian cinema, has ventured into the fashion industry with the launch of ‘ARKS,’ a premium lifestyle brand that embodies his personal style and ethos. The brand’s inaugural collection offers a range of modern essentials designed for both functionality and style. Product Line: ARKS’ debut … Read more
Key Highlights: Campaign Overview:boAt, India’s leading audio and wearable brand, has unveiled its latest campaign, ‘Tag,’ featuring contemporary art patron Shalini Passi and Bollywood actor Vijay Varma. The campaign highlights boAt’s new range of smartwatches and earbuds, blending style with cutting-edge technology. Marketing and Brand Strategy:boAt’s ‘Tag’ campaign is strategically deployed across digital, social media, … Read more
The Big Reveal In a first-of-its-kind collaboration, PepsiCo’s Mountain Dew has brought together Bollywood superstars Hrithik Roshan and Salman Khan for its latest campaign. This marks a major milestone in the brand’s advertising journey, amplifying its core message: ‘Darr Ke Aage Jeet Hai’ (Victory Lies Beyond Fear). The campaign features an adrenaline-fueled TVC where Roshan … Read more
Key Highlights: JioHotstar Sparks a New Era in Digital Entertainment JioHotstar has taken a bold step in reshaping India’s digital entertainment scene with the launch of ‘Sparks,’ an ambitious content slate featuring 20 exclusive creator-led shows. By collaborating with some of India’s most influential digital personalities, JioHotstar is offering fresh, engaging, and interactive content across … Read more
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