Newsroom 
Publicis Groupe has announced an agreement to acquire Lotame, a leading independent identity solution provider, as part of its evolving AI strategy. The acquisition is expected to close early in the second quarter of 2025, pending customary conditions. Lotame, a global leader in data and identity technology, operates one of the world’s largest end-to-end data … Read more
This Women’s Day, Tanishq, the jewelry retail brand from Tata, has launched “Her Choice,” a thought-provoking film that challenges conventional notions of female empowerment. Conceptualized by Autumn Grey, the campaign celebrates a woman’s fundamental right to define her own path and make choices free from societal judgment. The film follows a woman who appears to … Read more
Mattel’s iconic Barbie brand is celebrating International Women’s Day by recognizing five remarkable Indian women who have shattered stereotypes and inspired future generations in their respective fields. The 2025 campaign spotlights cricketer Harmanpreet Kaur, singer Neeti Mohan, fashion designer Anamika Khanna, chef Beena Noronha, and firefighter Meghna Sakpal – each selected for their groundbreaking achievements … Read more
Corona beer will make its debut at Lollapalooza India 2025 in Mumbai on March 8-9, transforming the main stage into the “Corona Sunsets Stage” as part of a vibrant collaboration celebrating music and culture. “With Corona making its debut this year, we are excited to create unique experiences that capture the magic of golden hours,” … Read more
Have you noticed how powerful it is when women support other women? Godrej Industries Group definitely has, and they’ve just launched an incredible campaign called #SheForShe that’s all about this exact idea. The campaign dives into something we don’t talk about enough – how women across different generations, backgrounds, and professions can share experiences and … Read more
McDonald’s India – North and East has unveiled its innovative “Shakashaka” campaign, reimagining the popular Shake Shake Fries as both a culinary and musical experience. The campaign centers around the character Papaji, who discovers the rhythmic potential of shaking the seasoned fries bag. “At McDonald’s, we believe every meal should be more than just delicious,” … Read more
Featuring Ranveer Singh, the campaign redefines modern ambition and success while showcasing the Škoda Kylaq as a companion for life Škoda Auto India, in collaboration with Publicis India, has released an inspiring new film, ‘Own Your Dream,’ featuring Škoda’s first-ever ‘Brand Superstar’ – Ranveer Singh, along with the all-new Škoda Kylaq. The film will be … Read more
The acquisition aims to expand Adani Wilmar’s footprint in the fast-moving consumer goods (FMCG) sector by incorporating GD Foods’ diverse product range. Key Highlights: Summary: Adani Wilmar Limited (AWL), a prominent player in the FMCG sector, has entered into a definitive agreement to acquire G.D. Foods Manufacturing (India) Pvt. Ltd., the company behind the ‘Tops’ … Read more
Ahead of International Women’s Day, CARS24 unveils a campaign highlighting unconscious biases against female drivers through a compelling social experiment. Key Highlights: Summary: In the lead-up to International Women’s Day, CARS24 has launched the ‘Park Your Bias’ campaign to confront and challenge the often-overlooked biases against female drivers. The campaign centers around a social experiment … Read more
The two-day event gathers industry leaders, marketers, and tech enthusiasts to explore advancements in the digital marketing landscape. Key Highlights: Summary: ad:tech New Delhi 2025 has commenced at the Yashobhoomi Convention Centre, bringing together a diverse group of professionals from the digital marketing and advertising sectors. Since its inception in 2011, ad:tech has evolved into … Read more