Newsroom 
Key Highlights: Summary:Levi’s has unveiled a refreshed version of its legendary 1991 ‘Pool Hall’ commercial, now starring global music icon Beyoncé. As part of the brand’s REIIMAGINE campaign, this new rendition modernizes the classic ad while preserving its essence. Dressed in a custom-embellished denim-on-denim outfit, Beyoncé takes center stage in a cinematic pool hall duel … Read more
Key Highlights: Summary: Tata Play and Airtel Digital TV, two of India’s leading direct-to-home (DTH) television service providers, are finalizing their merger through a share swap agreement. This move comes as the traditional DTH sector faces declining subscribers due to the growing shift toward digital streaming platforms. The combined entity will serve 35 million subscribers, … Read more
Key Highlights: Overview: TV Today Network has announced its decision to divest its FM radio broadcasting operations, comprising stations in Mumbai, Delhi, and Kolkata operating on 104.8 FM, to Creative Channel Advertising and Marketing. This move aligns with the company’s strategic shift in response to evolving industry dynamics. Market Implications: This divestment reflects a broader … Read more
Three FM radio stations operating on the frequency 104.8 FM in Mumbai, Delhi, and Kolkata are part of the company’s proposed sale of its FM radio broadcasting operations. TV Today Network’s board of directors has approved a Memorandum of Understanding with Creative Channel Advertising and Marketing to sell FM Radio Broadcasting Operations, which includes three … Read more
The agency, advertiser, Coral Media, and MOMS Outdoor shared an open-source manual with the OOH campaign’s research and trial-and-error learnings. With Coral Media and MOMS Outdoor, Britannia and Talented shared the manual for its successful “Nature Shapes Britannia” OOH campaign. The biodegradable OOH series Nature Shapes Britannia, which mimics neighboring trees, was motivated by the … Read more
The vertical, headed by Sudarshan Kailash, seeks to reinvent the influencer-driven brand narrative. Social Panga, India’s creative and digital marketing agency, introduced TVU, an influencer marketing vertical. Sudarshan Kailash’s Viral Union will offer talent collaborations, performance-driven campaigns, and nano, micro, and macro influencers to organizations in the fast-growing creative economy. Influencer marketing could reach INR … Read more
Akis’s promotion to lead Nothing’s next growth phase emphasizes India’s importance to the company’s strategy. A London-based technology company, Nothing, announced that co-founder Akis Evangelidis was appointed President of India. In this role, he will supervise the company’s India expansion and strategy. India has shaped Nothing’s growth. Nothing became the fastest-growing Indian smartphone brand in … Read more
Key Highlights: Summary: In a landmark move, Reliance Industries and The Walt Disney Company have combined their Indian media operations to launch ‘JioHotstar,’ a comprehensive streaming service poised to redefine India’s digital entertainment landscape. This strategic alliance aims to offer consumers an unparalleled viewing experience by integrating the extensive content libraries of JioCinema and Disney+ … Read more
Key Highlights: Summary: The Maha Kumbh Mela 2025, recognized as the world’s largest religious gathering, has evolved into a significant platform for brand marketing. The festival’s vast congregation presents an exceptional opportunity for companies to reach a wide-ranging audience. Brands are projected to invest substantially in advertising and on-ground activations throughout the event. These investments … Read more
Key Highlights: Summary: On February 17, 2025, Zomato introduced ‘Nugget’, an AI-native, no-code customer support platform aimed at assisting businesses in scaling their support operations seamlessly. Deepinder Goyal shared the news on social media platform X, emphasizing Nugget’s customizable features and cost-effectiveness, which negate the need for dedicated development teams. Nugget has been in development … Read more