Facebook Instagram Linkedin
×

Newsroom

Brands Capitalize on Maha Kumbh Mela 2025 for Unmatched Marketing Engagement

by

Key Highlights: Summary: The Maha Kumbh Mela 2025, recognized as the world’s largest religious gathering, has evolved into a significant platform for brand marketing. The festival’s vast congregation presents an exceptional opportunity for companies to reach a wide-ranging audience. Brands are projected to invest substantially in advertising and on-ground activations throughout the event. These investments … Read more

Zomato Introduces ‘Nugget’: An AI-Powered, No-Code Customer Support Platform

by

Key Highlights: Summary: On February 17, 2025, Zomato introduced ‘Nugget’, an AI-native, no-code customer support platform aimed at assisting businesses in scaling their support operations seamlessly. Deepinder Goyal shared the news on social media platform X, emphasizing Nugget’s customizable features and cost-effectiveness, which negate the need for dedicated development teams. Nugget has been in development … Read more

Ranbir Kapoor Unveils ‘ARKS’: A Premium Lifestyle Brand Reflecting Modern Elegance

by

Key Highlights: Summary: Ranbir Kapoor, renowned for his dynamic roles in Indian cinema, has ventured into the fashion industry with the launch of ‘ARKS,’ a premium lifestyle brand that embodies his personal style and ethos. The brand’s inaugural collection offers a range of modern essentials designed for both functionality and style. Product Line: ARKS’ debut … Read more

BoAt’s ‘Tag’ Campaign Features Shalini Passi and Vijay Varma

by

Key Highlights: Campaign Overview:boAt, India’s leading audio and wearable brand, has unveiled its latest campaign, ‘Tag,’ featuring contemporary art patron Shalini Passi and Bollywood actor Vijay Varma. The campaign highlights boAt’s new range of smartwatches and earbuds, blending style with cutting-edge technology. Marketing and Brand Strategy:boAt’s ‘Tag’ campaign is strategically deployed across digital, social media, … Read more

Mountain Dew Unites Bollywood Icons Hrithik Roshan & Salman Khan for a Power-Packed Campaign

by

The Big Reveal In a first-of-its-kind collaboration, PepsiCo’s Mountain Dew has brought together Bollywood superstars Hrithik Roshan and Salman Khan for its latest campaign. This marks a major milestone in the brand’s advertising journey, amplifying its core message: ‘Darr Ke Aage Jeet Hai’ (Victory Lies Beyond Fear). The campaign features an adrenaline-fueled TVC where Roshan … Read more

JioHotstar Unveils ‘Sparks’ – A Creator-Led Entertainment Revolution with 20 New Original Shows

by

Key Highlights: JioHotstar Sparks a New Era in Digital Entertainment JioHotstar has taken a bold step in reshaping India’s digital entertainment scene with the launch of ‘Sparks,’ an ambitious content slate featuring 20 exclusive creator-led shows. By collaborating with some of India’s most influential digital personalities, JioHotstar is offering fresh, engaging, and interactive content across … Read more

Perplexity Expands Its Horizon with AI-Powered Web Browser ‘Comet’

by

Key Highlights OverviewPerplexity, known for its AI-driven search engine, is set to redefine digital experiences with the launch of its proprietary web browser, ‘Comet.’ Designed to integrate advanced AI capabilities, Comet is positioned as an agentic browser that enhances research, information retrieval, and user interactivity. Insights & Market PositioningPerplexity’s expansion into web browsing aligns with … Read more

Nothing Unveils Design Secrets of Upcoming Phone (3a) Series

by

Key Highlights: Nothing Offers Exclusive Glimpse into Phone (3a) Series London-based consumer technology brand Nothing has released an exclusive video unveiling key design elements of its upcoming Phone (3a) series, set for launch on March 4, 2025. The YouTube video, titled “The Secrets Behind 3a,” showcases insights from the brand’s design team, offering a behind-the-scenes … Read more

IPL 2025: Unveiling the Season’s Electrifying Brand Partnerships 

by

Tournament Overview: The 18th edition of the Indian Premier League (IPL) is set to ignite cricketing passions from March 22 to May 25, 2025. This season features 10 dynamic teams split into two groups, each battling through 14 exhilarating matches in the group stage. The top four contenders will advance to the high-stakes playoffs, culminating … Read more