Newsroom

Libas has expanded its portfolio with the launch of Gerua, a workwear-focused label designed for modern professionals. Marking its entry into the growing workwear segment, the brand combines affordability with technology-led design to cater to evolving office fashion needs. Video Link: https://www.instagram.com/reel/DXdYrfAhXoP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Positioned as an online-first offering, Gerua introduces a catalogue of over 100 styles, … Read more

Xiaomi India has rolled out a new campaign for the Redmi Note 15 Special Edition, swapping traditional feature-led advertising for a storytelling-driven narrative. Fronted by celebrity chef Sanjeev Kapoor, the campaign takes an unexpected turn by placing the calm culinary icon in a high-pressure kitchen setting. Conceptualised by Only Much Louder, the film unfolds like … Read more

TRESemmé has partnered with the upcoming The Devil Wears Prada 2, bringing its global collaboration to India with a campaign that blends cinema, style, and storytelling. As the film’s official haircare partner, TRESemmé positions hair as more than just a finishing touch-it becomes a defining element of character and confidence. For the India leg, the … Read more

Jindal Stainless is stepping beyond its traditional B2B roots with a new consumer-facing campaign, ‘Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai’, fronted by Ranveer Singh. The move marks a strategic shift aimed at making the brand more visible and relevant to end consumers. At the heart of the campaign is the introduction of … Read more

Plum has partnered with Kalyani Priyadarshan to spotlight its “chemistry-first” approach to skincare, extending the idea beyond formulations to how the brand connects with its audience. The collaboration is rooted in a simple yet layered insight-great results come from the right chemistry, whether in skincare or storytelling. Drawing parallels with filmmaking, the campaign highlights how … Read more