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With Diljit and now Yash, Coca-Cola appears to be strengthening its sonic branding play-turning everyday snack pairings into distinctive audio cues rather than relying purely on visual spectacle. Earlier, Diljit Dosanjh popularised an exaggerated “aaah” in a campaign that transformed common foods into playful, repeatable mnemonics. Now, the brand’s latest film featuring Kannada star Yash follows a … Read more
WPP and Adobe have strengthened their global partnership to roll out integrated, AI-powered marketing solutions designed to help brands enhance media performance, scale creative output and streamline content operations. The expanded collaboration responds to mounting demands on marketers to deliver high volumes of personalised content across platforms while safeguarding brand consistency. By combining their respective … Read more
Century Real Estate has unveiled a city-wide Out-of-Home (OOH) teaser campaign, marking the first public communication for its upcoming flagship development in Jakkur, North Bengaluru. Rolled out across prominent corridors, the campaign adopts a mystery-led approach, using intrigue as its central creative device. Departing from traditional real estate advertising, the billboards feature a distinctive narrow-slit … Read more
PHD, part of Omnicom Media Group, has been awarded the consolidated Asia-Pacific media mandate for Menarini Asia-Pacific following a competitive pitch process that commenced in June 2025. Under the expanded remit, PHD will oversee media planning and buying across seven additional markets-India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea. This builds on the agency’s existing … Read more
Rolled out across Mumbai, Chennai and Ahmedabad, the initiative celebrates how India truly experiences T20 cricket Faasos has unveiled a cricket-led campaign during the ongoing T20 season in partnership with Coca-Cola India. The initiative captures the passion, noise and shared emotions that define how fans across the country experience T20 cricket. Built around the insight that T20 … Read more
Metro Brands has appointed Harshvardhan Chauhan as Chief Marketing Officer and Senior Management Personnel, effective February 23, 2026, reporting to CEO Nissan Joseph. With over 18 years of experience across retail, fashion, lifestyle and eCommerce, Chauhan brings strong cross-sector expertise to the role, along with an MBA from Symbiosis International University and leadership training from … Read more
Euler Motors has elevated Pallavi Arora to Associate Vice President – Marketing, expanding her role to lead integrated marketing and communications across PR, digital, brand, and ATL/BTL initiatives for both B2B and B2C segments. A six-year company veteran, she has led key campaigns and will now drive brand positioning, digital transformation, and customer engagement as … Read more
The Appliances division of Godrej Enterprises Group has rolled out a new digital campaign for its range of air conditioners, starring actor Deven Bhojani. The film brings attention to the brand’s five-year comprehensive warranty, which covers service visits, gas refills and even remote replacements without any added costs. Video Link: https://www.youtube.com/watch?v=630IAEe_Qcw The storyline unfolds during the installation of … Read more
HELL ENERGY DRINK has renewed its association as an official sponsor of the Zee Cine Awards 2026, marking its second consecutive year partnering with the awards platform. As part of the collaboration, the brand will once again be linked to the ‘Viewers’ Choice Song of the Year’ category. With this continued association, HELL ENERGY DRINK strengthens its … Read more
Prabhkiran Singh has announced he will step down as CEO of Bewakoof after 14 years, with his exit set for the end of March, as he shifts focus to health, family and personal goals. Reflecting on the journey from a small Mumbai startup to a leading youth fashion brand, Singh said the company is well-prepared … Read more
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