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Coca-Cola Turns Airport Wait Time into a Refreshing Digital Experience at BLR

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Coca-Cola India has launched an app-led activation at Kempegowda International Airport, blending digital engagement with on-ground experiences to connect with travellers in transit. In partnership with Bangalore International Airport Limited, the initiative invites passengers to sign up on the airport’s Pulse app to receive a complimentary Coca-Cola. QR codes placed across terminals allow travellers to … Read more

SOMANY Ceramics Rebrands to Reflect Its Evolution Beyond Tiles

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Somany Ceramics has unveiled a refreshed brand identity, marking a significant step in its journey from a tile manufacturer to a comprehensive home and building solutions provider. The new identity captures the company’s transformation over more than five decades, aligning with its expanded portfolio across tiles, bathware, and modern living solutions. At the center of … Read more

Fixderma Drops a Catchy Jingle to Make Sunscreen a Daily Habit for Gen Z

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Fixderma is turning up the volume on skincare awareness with a new musical jingle film aimed at Gen Z, tackling one simple problem-people forget their sunscreen. The campaign introduces a television commercial that follows four Gen Z characters through their everyday routines, subtly weaving SPF into moments that feel natural and relatable. Instead of pushing … Read more

Navi UPI Accelerates Storytelling with ‘Hurrypur’ Pit Stop Film

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Navi has unveiled a new campaign film under its ongoing ‘Hurrypur’ platform, turning an everyday breakdown into a high-speed spectacle to reinforce its core message-speed in digital payments. Conceptualised by Sideways Consulting and produced by Early Man Film, the film is set during the cricket season, tapping into the cultural pulse of fast-paced action and … Read more

A New Chapter at LinkedIn with Daniel Shapero as CEO

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Daniel Shapero has been appointed CEO of LinkedIn, officially taking on the role in April 2026 after over 18 years with the company. An early employee who joined in 2008, Shapero succeeds Ryan Roslansky and brings deep experience across strategy and operations, with previous stints at Bain & Company, Paramark, and Zembu.

HDFC Life Extends Vibha Padalkar’s CEO Tenure for Another Five Years

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HDFC Life has approved the reappointment of Vibha Padalkar as Managing Director and CEO for another five-year term, effective September 12, 2026. The decision, taken at the board meeting on April 21, follows the nomination and remuneration committee’s recommendation and remains subject to shareholder approval and clearance from the Insurance Regulatory and Development Authority of … Read more

Meta’s Edits App Levels Up with 130+ Features in Its First Year

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Meta is doubling down on the creator economy as its mobile video editing platform, Edits, completes one year with over 130 new features added since launch. Originally introduced on Instagram in April 2025, Edits was built as an all-in-one tool to streamline content creation-from ideation to publishing insights. Developed closely with creators, the app has … Read more

From Pitch to Playback: Netflix Turns SRH’s Downtime into a Cinematic Escape

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Netflix has unveiled a new film under its ‘Chill Like a Champion’ campaign, bringing together cricket and entertainment in a playful, immersive narrative. Featuring players from Sunrisers Hyderabad, the film shifts focus from on-field intensity to what happens once the game is over. The story begins with cricketers like Ishan Kishan, Abhishek Sharma, and Travis … Read more

Wavemaker Holds On to Red Bull India’s Media Mandate, Extending 15-Year Partnership

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Red Bull India has renewed its integrated media mandate with Wavemaker, reinforcing a partnership that has spanned over 15 years. The agency, part of WPP, will continue to handle end-to-end media strategy, planning, and buying across both digital and traditional platforms. The extension signals continuity in a relationship built on long-term alignment and consistent execution. … Read more

NDTV India Rebrands with ‘Bharat Ka Vishwas’ to Double Down on Credibility

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NDTV has rolled out a refreshed identity for its Hindi news channel, NDTV India, anchoring it around the idea of “Bharat Ka Vishwas.” The move signals more than a design update-it’s a strategic push to reinforce trust in an era of fast, fragmented news consumption. The revamp spans on-air presentation, digital platforms, and the channel’s … Read more

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