Newsroom

boAt has launched the Aavante Prime X, introducing its first truly wireless soundbar within its existing home audio range. The move builds on the brand’s presence in the segment, marking an evolution rather than an entry into home entertainment. Video Link: https://www.instagram.com/reel/DXbZoWek7wP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The Aavante Prime X is designed to deliver an immersive, cinema-like experience at … Read more

Tapping into the growing demand for clean and functional nutrition, Doctor’s Choice has appointed Arshdeep Singh as its brand ambassador alongside the launch of its new protein muesli. The announcement is supported by a campaign film featuring Singh, built around the idea that nutrition-especially protein intake-should be a consistent part of daily routines. Positioned for … Read more

Tapping into a universally loved moment-the last bite of an ice cream cone-Dinshaw’s has launched its latest campaign, ‘Dildaari’, featuring Vinod Kambli. The campaign highlights a simple yet meaningful product innovation: cones with extra chocolate at the tip. Built around the insight that the final bite is often the most satisfying part of the experience, … Read more

Blending technology with pop culture, OpraahFx has rolled out a new content collaboration featuring ChatGPT and Mohammed Siraj. Designed for social-first consumption, the initiative reflects how AI is increasingly becoming part of everyday digital behaviour. Video Link: https://www.instagram.com/reel/DXZZHgzDMDN/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film centres on Siraj interacting with ChatGPT in a conversational, relatable format that mirrors how users … Read more

Staying true to its straightforward brand philosophy, super.money has released a new film in its ongoing cashback campaign, this time featuring Arbaaz Khan. The campaign cleverly uses an unexpected casting twist to reinforce a consistent message-no matter what changes, the offer stays the same. Set in a film-shoot environment, the narrative opens with the absence … Read more

Reinforcing the evolution of viewing habits in Indian households, JioStar has launched its latest campaign, ‘Watch on HD’, urging audiences to experience the Indian Premier League 2026 in high definition on Star Sports HD. Anchored by a light-hearted brand film, the campaign captures a familiar family setting where a young boy questions his parents for … Read more

Tapping into the emotional power of new beginnings, Tata Capital has launched its latest campaign, ‘Sab Shubh Hoga’, featuring Shubman Gill. Conceptualised by Schbang, the campaign combines cultural insight with contemporary storytelling to connect with audiences across India. At its core, the campaign draws from a deeply rooted belief-starting anything new on an auspicious note. … Read more