Newsroom

Fixderma has unveiled a new digital brand film spotlighting its Shadow SPF 50+ sunscreen, focusing on the importance of daily sun care. Video Link: https://www.youtube.com/watch?v=XJnc_O2OhKs The film addresses the growing confusion in the skincare category, opening with a young woman scrolling through multiple sunscreen options and marketing claims online. The narrative reflects the challenge consumers … Read more

Shriram Finance has launched ‘Shri Aarambh Loans’, a commercial vehicle-focused offering backed by a new integrated campaign conceptualised by Leo India. Video Link: https://www.youtube.com/watch?v=jVhcgyA2A3c Designed for truck drivers and small fleet owners, the proposition goes beyond vehicle financing to include allied services such as tyre, fuel, challan, insurance and repair support. The initiative aims to … Read more

InstaMoney, the digital lending platform under Vartis Platforms Group, has unveiled its latest campaign, ‘InstaMoney – Apka Superdost’, focused on addressing everyday financial emergencies through instant loans. Video Link: https://www.youtube.com/watch?v=mgPsG4EEt9w Featuring actor Kashish Rizwan, the digital film captures relatable scenarios faced by young professionals – from unexpected medical bills and rent deadlines to last-minute travel … Read more

Mamaearth has launched a new digital campaign for its 100% Natural Lip Balm, starring actor Gulshan Grover in a playful twist on his iconic ‘Badman’ persona. Video Link: https://www.instagram.com/reel/DU-1fdjDLIn/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The 70-second film is set on a movie shoot, with Grover stepping into his familiar on-screen character before an unexpected interruption draws attention to his dry, … Read more

Amazon Pay has rolled out a new integrated campaign, ‘Cashback Ho Toh Aisa’, showcasing the everyday savings offered by the Amazon Pay ICICI Bank co-branded credit card. Video 1: https://www.youtube.com/watch?v=0vFM6Yo0F7I Video 2: https://www.youtube.com/watch?v=bc1X_neea4U Built around short films capturing routine spending moments, the campaign highlights how cashback becomes more meaningful when it is frequent and visible. … Read more