Newsroom 
Cipla has appointed Achin Gupta as Managing Director and Global CEO (Designate), effective April 1, 2026, marking a key leadership transition for the pharma major. Currently serving as Global Chief Operating Officer, Gupta brings over two decades of industry experience and will focus on expanding market reach, strengthening operational performance, and driving innovation across the … Read more
The Indian Premier League (IPL), long regarded as one of the world’s most valuable sporting properties, has witnessed a notable valuation correction this year. According to the latest Brand Finance report, the league’s brand value declined by nearly 20%, falling from approximately $12 billion in 2024 to around $9.6 billion in 2025. While fan engagement … Read more
Myntra has rolled out a star-powered campaign to mark its 19th anniversary, announcing the latest edition of its flagship shopping event, the Myntra Birthday Blast. The campaign features Chunky Pandey, Nora Fatehi, Farhan Akhtar and Anu Malik in a series of comedic digital films built around the idea: “Myntra ka Birthday Blast pe har koi invited … Read more
SoCheers has released Breaking the Metro Myopia, a strategic report and playbook urging brands to rethink metro-centric growth strategies and focus on emerging demand from India’s Tier-II and Tier-III markets. The report challenges the long-held assumption that consumption trends are driven primarily by metros. Instead, it highlights the cultural nuances, behavioural shifts and trust dynamics shaping … Read more
Mumbai: Dabur Red Paste has unveiled the second leg of its popular ‘Chabaatey Raho’ campaign, aligning it with the high-voltage India vs South Africa cricket clash. Actor Manoj Pahwa reprises his role as the witty Shikari Chaubey Ji, bringing humor and fan-driven banter back to the forefront. Timed around one of cricket’s most intense rivalries, … Read more
Mumbai: PepsiCo India’s Sting Energy has unveiled a high-voltage campaign that transforms every cricket six into a signature ‘STIINNGGG’ moment. Built on the idea “Longer the Six, louder the Sting sonic,” the initiative aims to own the sound of cricket’s most electrifying shots this season. Positioning itself at the heart of peak match energy, Sting … Read more
Mumbai: Harpic Bathroom Ultra Cleaner has officially entered the market, marking one of the most significant innovations from Reckitt in over a decade. Strengthening its leadership in bathroom hygiene, Harpic has also appointed filmmaker Rohit Shetty as its new brand ambassador to amplify the launch. Indian households, especially in urban areas, often struggle with persistent … Read more
Meta has announced it will discontinue the dedicated Messenger website (messenger.com) in April 2026, marking the end of standalone desktop browser access for the chat service. The decision follows the recent shutdown of Messenger’s desktop applications for Windows and Mac, further consolidating the platform within Meta’s core ecosystem. Once implemented, users visiting messenger.com will be … Read more
Cheil India has unveiled a new brand film for Samsung Galaxy Book5 that captures the quiet, introspective moments Gen Z faces while navigating life’s defining choices. Rather than positioning AI as a technical feature, the film presents it as an intuitive companion-one that seamlessly adapts to evolving interests and creative impulses. Built around the thought … Read more
A cryptic teaser featuring Pankaj Tripathi has surfaced online, instantly capturing attention with its suspenseful tone and eerie background score. The short clip opens with a striking visual-Tripathi, eyes widened and mouth agape, seemingly reacting to something unseen behind him. The thumbnail’s bold declaration, “He is coming,” adds to the growing intrigue. Video Link: https://www.instagram.com/reel/DU4rQ9jgiHg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== … Read more
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