Newsroom 
Warner Chappell Music has launched its operations in India, appointing Jay Mehta to lead the new division. In his role, Mehta will oversee both recorded music and publishing operations across India and neighbouring South Asian markets, driving the company’s regional growth strategy.
Rashi Singh has taken on the role of Marketing Director at Suntory Global Spirits India, stepping into a key leadership position to drive brand strategy and growth. In her new role, she will focus on strengthening the company’s market presence and leading marketing initiatives across its portfolio in the Indian market.
Taking the quick-service experience directly to where youth culture thrives, Burger King India and Coca-Cola India have partnered to launch ‘Feast on Wheels’, a mobile campus activation designed to engage Gen Z audiences. The initiative debuted at Lovely Professional University during its inter-college festival, transforming the campus into a vibrant hub of food, music, and … Read more
Stepping beyond fragrances into science-led personal care, Vanesa has introduced its new Pro+ underarm roll-on range, supported by a campaign featuring Kareena Kapoor Khan. The launch marks the brand’s entry into the derma-care category, signalling a shift toward everyday skincare-driven solutions. The campaign film brings underarm care into a more open and relatable space, positioning … Read more
In a heartfelt celebration of early childhood, Sebamed has launched its latest campaign, ‘Ready for the World’, highlighting the significance of a baby’s first milestones while drawing attention to an often-overlooked aspect-skin development. Conceptualised by Leo and directed by Benaifer Mallik, the campaign presents an emotionally rich narrative capturing moments like a baby’s first word, … Read more
In a significant revival for Indian technology journalism, Tech2.com is making a strategic comeback with a renewed focus tailored for the AI era. Originally launched in 2003, the platform built a strong reputation as one of India’s earliest and most trusted destinations for tech news and insights. Reimagined for today’s digital ecosystem, Tech2 now blends … Read more
Nitin Bawankule is set to join OpenAI as Head of Enterprise Sales for India. He currently serves as Director at Amazon Web Services, where he leads multiple sectors including telecom, media, gametech, automotive, retail, and healthcare, bringing extensive cross-industry experience to his new role.
Tapping into the unique dynamics of cat parenting, Sheba has launched its latest campaign, ‘Ignored to Adored’, in India, featuring actor Sharvari. The campaign focuses on a relatable insight-unlike other pets, a cat’s affection is gradual, often earned through patience and consistent care. The campaign film captures this dynamic through Sharvari’s interactions with her cat, … Read more
If IPL is cricket’s biggest stage, it’s also advertising’s ultimate split-screen moment. New data from TAM Sports reveals how brands are playing two very different games across Connected TV (CTV) and traditional television during IPL 2026. Based on 22 matches between March 28 and April 14, the analysis highlights a clear platform divide. On CTV, … Read more
In a move aimed at redefining outdoor advertising, Lemma has launched Integral, an AI-powered platform designed to connect out-of-home (OOH) media with digital performance and attribution. The platform is built to give advertisers full-funnel visibility-enabling them to plan, measure, and optimise OOH campaigns alongside digital channels. By linking outdoor ad exposure to downstream actions such … Read more
All Rights Reserved @2025ViralVault
