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TRENDS embraced the spirit of Valentine’s Day with a tech-forward campaign that fused fashion, emotion and artificial intelligence. In collaboration with Bengaluru-based creative agency Phantom Ideas, the brand launched ‘Say It with A Song’-a digital activation designed to help consumers express love through AI-generated, personalized music tracks. At the heart of the initiative is the … Read more
Gourmet Popcornica has named 3M Media Works as its strategic communications partner, marking a significant step in strengthening its corporate narrative and stakeholder engagement strategy. The mandate focuses on building thought leadership and enhancing the company’s positioning as it scales operations across business and consumer segments. Founded in 2014 and headquartered in Chennai, Gourmet Popcornica … Read more
WHISKAS, a global leader in cat nutrition, has launched its latest campaign spotlighting POCKETS™, the signature feature of its dry cat food. The initiative emphasizes texture-led feeding experiences, designed to delight cats’ instinctive preferences for crunch and creaminess. POCKETS™ combines a crunchy outer shell with a soft, creamy center, delivering a bite experience unique to … Read more
Fabindia has launched its Spring 2026 campaign, titled ‘The Song of Spring’, showcasing a refreshed Chikankari collection across menswear, womenswear, and kids wear. The campaign reimagines the traditional embroidery, blending heritage craftsmanship with contemporary silhouettes and vibrant colors. The collection introduces updated designs in cotton, crepe, and yarn-dyed fabrics, featuring shades beyond pastels, including plum, … Read more
Colgate-Palmolive (India) has roped in former cricket captain Rahul Dravid as the new face of Colgate Total, linking oral care with athletic performance. The campaign emphasizes that oral health is not just about hygiene-it can impact overall physical readiness, including recovery, stamina, and performance. Scientific research suggests that germs in the mouth can enter the … Read more
Aurelia has unveiled its Spring Summer ’26 collection with the launch of the vibrant #HameshaTrending campaign, fronted by Bollywood actor Ananya Panday. The initiative reinforces Aurelia’s positioning as a trend-first destination for contemporary Indian wear. Part of Aditya Birla Fashion and Retail Limited, Aurelia has long catered to young, style-conscious women seeking modern silhouettes rooted … Read more
Coca-Cola India has relaunched Rimzim Jeera, bringing back one of India’s early ready-to-drink ethnic beverages with a fresh cultural spin. Originally introduced by Parle in the 1980s and later acquired by The Coca-Cola Company in 1993, the drink had faded out in the early 2000s as the company prioritized other brands. Now, it returns at … Read more
In a significant move for brand identity protection, United Breweries has secured a sound trademark for the iconic “Oo la la la le o” jingle associated with its flagship brand, Kingfisher. The registration marks an important milestone in recognizing sonic branding as a valuable intellectual property asset in India’s evolving marketing landscape. The Kingfisher jingle … Read more
Reebok has appointed Manu Bhaker as its brand ambassador in India, reinforcing its renewed focus on training, fitness and performance-driven sport. Video Link: https://www.instagram.com/reel/DU-Gh5EE8oB/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Bhaker, 24, made history at the 2024 Summer Olympics by winning two bronze medals in the women’s 10m air pistol and the 10m air pistol mixed team events. She became the … Read more
Artificial intelligence could significantly expand India’s footprint in the $3-trillion global media and entertainment market, potentially lifting its share from under 2% to 5%, according to media veteran Uday Shankar. Speaking at the India AI Impact Summit 2026 at Bharat Mandapam, Shankar described AI as a once-in-a-generation opportunity to reposition India as a global creative … Read more
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