Blending craftsmanship with contemporary storytelling, Xylys has unveiled a new campaign starring Abhishek Sharma. Backed by Titan Company Limited, the campaign highlights the brand’s core philosophy-where Swiss precision meets confident, modern design.
Video Link: https://www.instagram.com/reel/DVvDrytkVJ1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Set within a stylised and surreal urban environment, the film follows Sharma through an immersive underwater-inspired world. The narrative merges the familiar with the unexpected, reflecting a mindset shaped by instinct, discipline, and clarity. It positions time not just as something to measure, but as something to command with intention and personal style.
At the centre of the campaign is the Mariana Limited Edition – Coral Reef Green, a Swiss automatic diver’s watch limited to just 200 pieces globally. The timepiece represents Xylys’ focus on precision-led watchmaking combined with a strong design perspective.
Crafted with a 44mm tin bronze case, the Mariana runs on the Swiss Sellita SW200-1 automatic movement and offers a 41-hour power reserve. Its Coral Reef Green dial features Superluminova indices and is protected by sapphire glass with multi-layer anti-reflective coating. Built for performance, it offers water resistance up to 20 ATM and comes with both a brown European calf leather strap and an interchangeable green rubber strap.
The Mariana collection also includes Blue and Brown variants, extending the brand’s contemporary aesthetic.
Through this campaign, Xylys strengthens its presence in the premium watch segment, appealing to consumers who value precision, design, and individuality.
