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Sintex, part of Welspun World, has introduced Sintex Eterno, a first-of-its-kind water storage tank backed by a 50-year warranty. The launch is supported by a new 20-second television commercial created in partnership with Sideways. The campaign, built around the brand promise “Sintex Sabse Safe Hamesha,” is airing on connected TV during the ICC Men’s T20 … Read more
Zeeba Basmati Rice has unveiled Ramadan Zeeba Hai, a heartfelt musical tribute launched under its new brand philosophy, Zindagi Zeeba Hai. The anthem captures the emotional depth of Ramadan, celebrating faith, gratitude, compassion and the power of togetherness. Conceptualised by Maximus Collabs and composed by Mandeep Panghal, the song is rendered by Shahzad Ali, whose … Read more
Sun Pharmaceutical Industries Limited has introduced a nationwide campaign titled Heart ke Liye 8 – Making India Heart Strong, reinforcing the importance of preventive heart care across the country. The initiative focuses on encouraging individuals to adopt simple, sustainable daily habits that collectively strengthen cardiovascular health. With cardiovascular diseases contributing to nearly one-fifth of global … Read more
La Pink, the beauty brand known for its 100% microplastic-free formulations, has wrapped up a compelling two-phase digital awareness campaign designed to ignite conversations around online judgement, misinformation and responsible digital conduct. The campaign began as a social experiment. In its first phase, a raw, mobile-shot video showed a young actress documenting a tense auto … Read more
Britannia 50-50 has unveiled its latest innovation, the Cheeze Dipped Crunchy Layered Sandwich, reimagining its long-standing philosophy of duality. Designed to celebrate two distinct snacking preferences-crunch lovers and melt enthusiasts-the new variant combines both experiences in a single bite. Staying true to its iconic 50-50 identity, the product features 22 baked layers that deliver a … Read more
Eli Lilly and Company (India) has unveiled the next phase of its obesity awareness initiative with a new integrated campaign aimed at fostering a more informed and empathetic dialogue around obesity. The initiative blends lived experiences with medical insight to shift the narrative away from appearance-based judgment and toward science-backed understanding. The campaign features three … Read more
Bengaluru: TVS Apache has marked two decades of racing excellence with the launch of its first-ever official brand anthem, The Apache DNA. The milestone celebrates 20 years of performance engineering and a global rider community that now stands 6.5 million strong. Video Link: https://www.instagram.com/reel/DULRnY-AfVu/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The high-energy anthem uniquely transforms the motorcycle’s signature exhaust note into … Read more
Coca-Cola has introduced Charged Pro in India, marking its entry into the energy-soda segment with a visually distinctive campaign rooted in anime storytelling. The launch film embraces traditional cel animation, using hand-drawn frames layered meticulously to create depth, motion and texture. Conceptualised by WPP OpenX in collaboration with Ogilvy Gurugram and brought to life by … Read more
Mahesh Edible Oil Industries has appointed Ranbir Kapoor as brand ambassador for its flagship products -SALONI Mustard Oil and Soya Chunks, along with STAYFIT Refined Oil. The move signals the company’s aggressive push toward national expansion and stronger brand recall across India. Backed by a dominant presence in North and Eastern India, the company is … Read more
Skechers has introduced HotShots, a new lifestyle sneaker collection designed for young consumers seeking a balance between comfort and street-ready style. Positioned as footwear for a generation constantly on the move, the range blends the brand’s comfort-driven technology with bold, urban-inspired aesthetics. The launch campaign is fronted by brand ambassadors Kartik Aaryan and Ananya Panday. … Read more
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