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Zee Entertainment Enterprises Ltd. (‘Z’) has recorded strong advertiser momentum for the FIFA World Cup 2026, with over 95% of its premium advertising inventory committed across Zee5 and its linear sports portfolio, as the tournament heads into the quarter-final stage. More than 22 leading brands across categories including automotive, technology, beverages, FMCG, healthcare, sportswear, fashion, … Read more
Sony Pictures Networks India (SPNI) has partnered with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC), integrating the AI assistant into the show’s ecosystem across Sony Entertainment Television and Sony LIV as an interactive knowledge companion for viewers. The collaboration extends beyond a typical brand tie-up. Gemini will be woven directly into … Read more
Digital lending platform lendingplate has launched a new campaign titled ‘Time Hi Time Hai’, featuring actor Vijayant Kohli, aimed at reframing how short-term credit is spoken about among India’s salaried professionals. Rather than leading with product features, the campaign uses a slice-of-life, humour-driven narrative to depict a familiar financial moment – a man who miscalculates … Read more
Cult.fit, India’s largest organised fitness and wellness platform, has filed its draft red herring prospectus (DRHP) with SEBI, taking a decisive step toward a public listing valued between Rs 3,500 crore and Rs 4,000 crore – one of the most closely watched consumer IPOs of the year. The offering combines a Rs 950 crore fresh … Read more
JioStar has promoted Riddhi Chakraborty to Associate Director – Marketing, recognizing her contributions since joining the company as Marketing Manager following the Disney Star–Viacom18 integration. With over a decade of experience across media, branding, and corporate communications, she has previously held key roles at Disney Star, ABP Group, Hitachi Home & Life Solutions India, and … Read more
Major League Baseball (MLB) has appointed Indian cricketer Suryakumar Yadav as its ambassador for India, alongside renewing its broadcast partnership with JioStar. As part of the association, Yadav will work with MLB on fan engagement initiatives, original content and events across India and the United States, and is scheduled to participate in MLB All-Star Week … Read more
Trust isn’t built through price tags – it’s built through decades of showing up right. And few brands understand that better than Surf. In 1959, Indian households washed clothes with bar soap. Surf arrived with an unfamiliar powder and a simple pitch: soak first, trust the process. There was no advertising blitz – just door-to-door … Read more
Google has introduced Video Remix, a new AI-powered feature in Google Photos that lets users transform videos with cinematic effects in just a few taps. Powered by the company’s Gemini Omni model, the tool offers ready-made templates to help users create stylised versions of their existing video clips without needing professional editing skills. Video Remix … Read more
Google has announced a series of AI-powered advertising and marketing tools at Google Marketing Live 2026, expanding the role of Gemini across Search, YouTube, Google Ads and Merchant Center. The updates span new ad formats, campaign management features, creative tools and measurement capabilities aimed at helping businesses manage advertising more effectively across Google’s platforms. Roma … Read more
Olyv, one of India’s leading digital lending platforms, has launched its latest Out-of-Home (OOH) media campaign, commencing 1st July 2026 and featuring long-standing brand ambassador and legendary former Indian cricket captain Sourav Ganguly. His legacy of resilience, leadership and determination ties directly into the platform’s vision of delivering reliable credit access to India’s hard-working, emerging … Read more
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