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Catch Salt & Spices, part of the Dharampal Satyapal (DS) Group, has rolled out an industry-first Flip Top outer packaging with Press Lock functionality, launched through a new TVC for its Matar Paneer blended spice variant. Designed for greater convenience and freshness, the packaging preserves the aroma of spices while enabling easy dispensing, secure resealing … Read more
Neetika Aggarwal has joined Kinnect as Managing Partner, where she will work closely with teams across North and West India. In her new role, she will help drive the agency’s growth and strategic initiatives while strengthening its presence across key markets, splitting her time between Mumbai and Delhi.
Mathrubhumi has launched a two-part campaign ahead of the Onam festive season, set to run across the media group’s print, television, radio and digital platforms. The first, titled ‘Legends of Onam’, draws on figures associated with the festival, including King Mahabali, Onapottan and Kummatti, using illustrations inspired by traditional Kerala mural art. The second, ‘Unspoken … Read more
Hero Realty has launched a new brand campaign titled ‘Building What Matters’, centred on community living, belonging and relationships, shifting the narrative beyond the physical aspects of housing. The campaign highlights everyday experiences within residential communities, focusing on how neighbourhoods are shaped through shared interactions and social connections, while also showcasing spaces designed for recreation … Read more
If you’ve ever picked your outfit based on what you’re eating that day, Fastrack thinks you’re onto something. The brand’s new campaign, Gelato Maxxing, fronted by Siddhant Chaturvedi, taps into ‘maxxing’ – that very Gen Z habit of letting a random obsession (gelato, in this case) spill into everything you wear, post and do. The … Read more
Shefali Singh has taken on a new role as Head of Marketing at Abbott. With extensive experience in marketing and brand strategy, she will lead marketing initiatives for the company’s Neuropsychiatry business, driving growth and strengthening Abbott’s presence in the healthcare sector.
Poppy Seed Communication has entered into a collaboration with ZIEL Network, with the partnership focused on strengthening the agency’s digital capabilities. Sharing the development, Ashwani Dhingra, Director and Brand Growth Strategist at Poppy Seed Communication, said the last few months have marked a new chapter for the agency, with new partnerships, fresh ideas, and a … Read more
Havas has announced the acquisition of MUT, a Barcelona-based agency known for impact-driven experiential marketing and sustainable events. The deal strengthens Havas’ experiential offering in Spain and expands the Group’s ability to help clients connect with audiences through brand experiences and live events. Founded in 2010 by CEO Nacho Gómez, MUT is a 30-member team … Read more
Coca-Cola has launched “The Lost Voices,” a nationwide campaign celebrating India’s football fan communities during the FIFA World Cup season. Part of the brand’s global “Feel It All” platform, the campaign turns fans’ hoarse, cheer-worn voices into the literal voice of Coca-Cola’s World Cup storytelling. Video Link: https://www.instagram.com/reel/Daegx4AzlkP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The idea stems from a simple but … Read more
WHISKAS has launched its Indian Fish Range, built around Rohu and Catla, two of the country’s most widely consumed fish varieties, in a new campaign fronted by actor Mrunal Thakur. The range, part of the brand’s Crunchy Creamy Yummy Pockets line, promises 100% complete and balanced nutrition tailored for Indian cats, a category-first move designed … Read more
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