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In a shift from performance-led messaging to emotional storytelling, Sujata Appliances has launched its latest campaign, Sujata For Life, highlighting the role of its mixer grinders in life’s transitional moments. VIDEO Link: https://www.instagram.com/reel/DXRXnUQsaj8/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film captures a bride entering a new home, adjusting to unfamiliar surroundings and routines. Amid this change, a Sujata mixer … Read more

In a move that’s equal parts unexpected and unmistakably clever, Vaseline is tackling a rarely discussed runner issue with its global Nipple Sponsorship campaign. The idea? Shine a spotlight on nipple chafing-a common yet overlooked discomfort in long-distance running-and position the brand as the go-to fix. At the center of this initiative is a partnership … Read more

In a world where gyms are optional but discipline isn’t, Powermax is dialing up motivation with its latest campaign, Champions Train Different. The brand has partnered with Shivam Dube to spotlight a simple idea-high-performance training doesn’t need a stadium, just the right mindset (and the right equipment). The campaign puts Powermax’s premium fitness range front … Read more

Some memories don’t just stay-they echo. The first roar of a stadium, the smell of the grass, the goosebumps when your team walks in. Tapping into this shared emotion, Cadbury Dairy Milk has launched its latest campaign, Khaas Seat, built around the nostalgia of watching a live cricket match for the very first time. Video … Read more