Newsroom

OpenAI has launched a festive campaign for ChatGPT featuring Neer and Leher, two Hindi voices introduced with GPT-Live-1.1. The stories centre on family life and everyday aspirations in India, with the voices woven directly into the narrative rather than added as a product feature. Link: https://www.instagram.com/reel/DejCj4eIRjx/?utm_source=ig_web_copy_link&obrf=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The first film, ‘The Notice’, follows the extended Kumar … Read more

Maaza has launched ‘Don’t Go Na’, a seven-episode digital micro-drama centred on festive gatherings, hospitality and a budding connection. The series follows a young man and woman who meet at a Diwali party, where a shared glass of Maaza becomes the starting point for their story. It is the brand’s first brand-led digital micro-drama, marking … Read more

Naukri has launched ‘Frankly Speaking’, a comedy-led content property featuring comedian Kaneez Surka that explores the unwritten realities of professional life. The first edition turns its attention to job interviews, a setting where candidates and recruiters often say one thing and mean another. Surka plays a blunt HR professional across four short films, each built … Read more

Safed Detergent has released a new Durga Puja film that follows a mother shopping for her son. At a store, she notices a young boy serving tea and decides to buy him a kurta too. This small gesture becomes the heart of the story. The film is built around the thought, “Kuch Daag Hatate Hai, … Read more

Maaza has created a festive installation inspired by the traditional mango leaf toran, or aamra pallav, used in Bengali homes on auspicious occasions. Titled ‘Maaza Aamontron’, the initiative is part of the brand’s Pujo activity in Bengal. It takes the form of a festive gateway, drawing on the belief that mango leaves symbolise auspicious beginnings … Read more

Zepto has teamed up with ITC to launch Dazzle Vibe Matches: LIT Parivar Edition, a limited-edition matchbox collection inspired by the characters, relationships and moments that make Diwali special. The collectible will be available on the Zepto platform across select markets from October 21, 2026. Matchboxes have long been more than everyday essentials, with distinctive … Read more

ICICI Life Insurance has launched its new brand platform, ‘Har Kal Aasaan’, in partnership with Ogilvy. The integrated campaign shifts the conversation around planning for the future away from complexity and anxiety, and toward assurance and ease. It follows the unveiling of the company’s new logo and visual identity, also created with Ogilvy, earlier this … Read more