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Nexus Select Malls has partnered with District by Zomato for its Purple Day Weekend Sale, extending its ongoing End of Sadness Sale campaign with app-based offers. Under the collaboration, District users can avail Rs 1,500 off purchases of Rs 10,000 or more at participating brands across Nexus Select Malls. The offer runs from July 10-12 … Read more
Digital lending platform Fibe has launched Jiyo Full Size, an AI-generated campaign built around a familiar reality – how financial constraints often push people to scale down or delay their personal aspirations. The three-part brand film series centres on common personal loan use cases: weddings, travel and home improvement. Each film plays on the familiar … Read more
Goosebumps Network and Words Matter have entered a strategic alliance to offer integrated brand communications and marketing services under one framework. The partnership brings together Words Matter’s public relations and strategic communications strengths with Goosebumps Network’s expertise across integrated marketing, creative communications, digital marketing and experiential engagement. Together, the agencies will work with organisations on … Read more
Pepsi recently found itself at the centre of an unplanned marketing case study after a social media post promoting its Wild Cherry variant sparked significant online backlash. The post, shared on Threads, read: “Pepsi Wild Cherry is what happens when regular cherry stops asking permission.” The intent appeared straightforward – positioning the flavour as bolder … Read more
Google has rolled out a new Search Console feature that lets creators and publishers track how their content on Instagram, TikTok, X and YouTube performs across Google Search and Discover. The update pushes Search Console beyond its traditional website-analytics roots, giving users a single dashboard to see how audiences discover their social and video content … Read more
McCann India has pushed back the deadline for Fresh Take 2026, its talent-discovery platform built with D&AD and Mothership Productions to spotlight India’s next wave of ad film directors. Entries, originally due earlier, will now be accepted until Monday, 20th July, 11:59 PM IST, giving emerging talent extra runway to put their strongest work forward. … Read more
Allied Blenders & Distillers (ABD) has appointed Ramita Chaudhuri as Marketing Director. With over 26 years of experience across FMCG, beverages, telecom, media, and healthcare, she brings deep expertise in brand strategy, innovation, and business growth. Prior to joining ABD, she held leadership roles at Mahou San Miguel, Carlsberg India, Pharmasecure, BIG 92.7 FM, and … Read more
Hero MotoCorp has launched a new campaign for its Destini scooter titled “Hero Ka Scooter, Scooter Ka Hero,” conceptualised by McCann India, part of Omnicom Advertising India. The film centres on the bond between a father and daughter, told entirely through the child’s imagination. Rather than leading with a features-first approach, the campaign folds the … Read more
Hybrid India has promoted Sushaant Chopra to Director – India Sales, expanding his role from leading sales across North and South India to overseeing the company’s nationwide sales operations. Having joined the company in 2022, Chopra has steadily risen through the ranks and will now lead national sales strategy, execution, and partnerships with brands and … Read more
Truecaller CEO Rishit Jhunjhunwala has publicly criticised India’s telecom regulator, accusing it of worsening the country’s spam call problem through rules that force caller ID apps to whitelist government-sanctioned promotional number series. In a statement on X, Jhunjhunwala said over 51 million calls from these whitelisted series go unanswered daily, calling it a spike users … Read more
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