Newsroom 
Lenovo has launched #DamnTheOdds, a new India campaign featuring actor Abhay Verma to promote the Idea Tab Pro Gen 2. Built around a Broadway-inspired musical narrative, the film blends music, theatre and technology to showcase the tablet’s AI-powered productivity and learning features. It is aimed at Gen Z and Millennial audiences who want technology that … Read more
Raipur-based smart TV brand Starshine TV has signed actor Vicky Kaushal as its brand ambassador, marking the start of its first major national campaign. The partnership is meant to take a homegrown name into living rooms across the country at a time when Indian households are rapidly rethinking how they watch content. Link: https://www.instagram.com/reel/DeeUYRjI08o/?utm_source=ig_web_copy_link&rpxt=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The … Read more
Audi has launched the all-new Q3 in India, pairing 150 kW of power with quattro all-wheel drive in its compact luxury SUV. Assembled at the SAVWIPL plant in Chhatrapati Sambhajinagar, the model carries an introductory ex-showroom price of Rs 51,99,000. Inside, the cabin centres on a digital stage panoramic display, a head-up display and a … Read more
WHOOP has appointed Nojoud Radwan as Senior Marketing Lead – GCC. She previously worked at adidas as Senior Marketing Manager in Saudi Arabia, leading integrated marketing across digital, retail and influencer channels. Before that, she spent over six years at Nestlé, handling digital marketing, social media and influencer strategy.
Magicbricks has appointed Mayank Jain as Chief Executive Officer, effective October 1, 2026. He joins from CarDekho, where he served as CEO of Auto Classifieds for over five years. Jain brings more than two decades of leadership experience across digital, media, technology and consumer businesses, having previously held senior roles at Network18, Disney Star, Samsung … Read more
OPPO’s story starts in 2004 in Dongguan, when Tony Chen launched the brand under the BBK family. Its first products were MP3 players and DVD and Blu-ray players, all built around how good they sounded and looked. That focus on sound and picture quality became the brand’s foundation, and it never really left. When mobiles … Read more
OPPO’s story starts in 2004 in Dongguan, when Tony Chen launched the brand under the BBK family. Its first products were MP3 players and DVD and Blu-ray players, all built around how good they sounded and looked. That focus on sound and picture quality became the brand’s foundation, and it never really left. When mobiles … Read more
TVS Jupiter has launched ‘The Sway Wave’, a new TVC built around the colour-shifting spectral finish of its recently launched dual-tone variant. The film is aimed at the festive season and promotes the new scooter, using a simple visual idea to make the finish the star of the story. The film follows people who notice … Read more
Liva, a fabric brand from Birla Cellulose, has launched ‘Tag Check Kiya Kya?’, a campaign that encourages consumers to check fabric labels before buying clothes. The idea is built around a simple, everyday action that most shoppers tend to overlook while browsing racks, comparing styles or trying on garments, and it puts the humble label … Read more
Alifiya Hirani has joined Publicis Groupe India as Associate Director – Corporate Communications, leading communications for Saatchi & Saatchi India, BBH India and Propagate India. She moves from Dentsu India, where she spent around seven years, most recently serving as Senior Manager – Corporate Communications.