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As younger consumers move beyond familiar tastes, Vadilal Industries is reshaping its playbook to stay relevant. Its latest campaign, ‘#IceCreamWaliSituationship’, taps into Gen Z’s evolving relationship with food-one driven by curiosity, global exposure, and constant experimentation. At the heart of the campaign is the launch of two new flavours: Café Mocha and Pista Kunafa. Both … Read more
WPP began 2026 on a weak note, reporting a 6.6% drop in Q1 revenue, with like-for-like declines reflecting continued pressure across key markets and sectors. Yet, beneath the slowdown, the company is doubling down on technology and restructuring to stabilise growth. The dip was largely driven by losses in its media division and reduced spending … Read more
In a bid to stay ahead in an increasingly competitive streaming landscape, Netflix is testing a vertical video feed while expanding its use of artificial intelligence across the platform. The move signals a shift toward faster, more intuitive content discovery, inspired by changing user behaviour. The short-form feed, currently in testing and expected to roll … Read more
In a category often dominated by fitness trends and youth-focused messaging, Good Monk is shifting attention to an often overlooked group-the 50+ audience. Its latest campaign, featuring Arshdeep Singh, highlights the importance of preventive nutrition as a part of everyday life. Video Link: https://www.instagram.com/reel/DXlh8PsE3ws/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the centre of the campaign is a film that reflects … Read more
Varun Raina has rejoined Airbnb as Senior Marketing Lead – India, marking a return to the brand where he earlier led local marketing efforts. He brings rich global experience, having most recently led WhatsApp’s marketing across privacy, monetisation, and AI features, along with previous leadership roles at Meta. With a strong background across brands like … Read more
Omnicom Media India has appointed Suraj Raman as VP – Digital Planning & Performance. He joins from Mahindra and Mahindra, where he served as Digital Head, bringing extensive experience in driving digital strategy and performance-led growth.
Infectious Advertising has elevated Siddhartha Singh to the role of CEO and Managing Partner, marking a significant leadership move within the agency. In his new position, Singh will lead the company’s strategic vision, drive growth, and further strengthen its creative and business capabilities.
As digital campaigns grow more complex, the limits of manual optimisation are becoming harder to ignore. With the launch of Realize+, Taboola is pushing advertising toward a more automated, AI-driven future. Realize+ introduces an agentic system that converts marketing goals into continuous, real-time decisions. Instead of relying on teams to adjust budgets, creatives, and targeting, … Read more
In a category crowded with loud claims and technical jargon, Chupps Footwear is choosing simplicity to stand out. Its latest campaign, created with INTO Creative, redefines how comfort is communicated-by showing the result instead of explaining the features. At the core of the campaign is a 30-second film built on a single idea: when your … Read more
Nostalgia continues to be fashion’s favorite shortcut to relevance, and Converse India is leaning into it with the launch of its Chuck Taylor All Star Throwback. The latest drop doesn’t just revisit the past-it carefully repackages it for a generation that romanticizes eras it never fully lived through. Fronted by Harsh Varrdhan Kapoor, the campaign … Read more
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