Audi has launched the all-new Q3 in India, pairing 150 kW of power with quattro all-wheel drive in its compact luxury SUV. Assembled at the SAVWIPL plant in Chhatrapati Sambhajinagar, the model carries an introductory ex-showroom price of Rs 51,99,000.

Inside, the cabin centres on a digital stage panoramic display, a head-up display and a SONOS premium sound system. Controls and infotainment sit together around the driver, while a new integrated switch module puts gear selection on the right lever and lighting, wiper and washer functions on the left. Outside, Digital Matrix LED headlights with micro-LED technology offer four selectable daytime-running-light signatures and three dynamic light sequences, and illuminated Audi rings sit at the rear.

Viktoria Kaufmann-Reiger, senior director, sales overseas, AUDI AG, called the launch an important milestone, made more special by the presence of new AUDI AG Board Member for Sales and Marketing Martin Sander. She said it reflects India’s growing importance as an emerging market and the rising expectations of luxury customers. Piyush Arora, MD & CEO, SAVWIPL, said India serves as both a major growth market and a key manufacturing and engineering hub.

Balbir Singh Dhillon, brand director, Audi India, noted that the Q3 has long been the gateway to the brand in India. He said the new generation blends quattro confidence, strong performance and everyday versatility with more intuitive technology, and he expects it to resonate with buyers seeking a modern compact luxury SUV.