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Day: October 17, 2026

Milton Launches ‘Thoughtfully Yours’ Gift Sets with ‘I Know You’ Campaign for Diwali and Karwa Chauth

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Mumbai: Milton has introduced its ‘Thoughtfully Yours’ gift sets for the festive season, supported by the ‘I Know You’ message across its Diwali and Karwa Chauth campaigns. The initiative encourages consumers to choose gifts that reflect how well they understand the people they care about. Link 1: https://youtu.be/YBwstdHV53w?si=hlpyheC6oYHw9sRn Link 2: https://youtu.be/vTQ20Tsp2ws?si=-e4Dx-hBHb8keEpt Rooted in the brand’s … Read more

OmniVertex Debuts as DGTOOHL’s Answer to Scattered Ad Data

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Anuj Bhandari, founder and principal strategist at DGTOOHL, has launched OmniVertex, an AI-powered marketing intelligence and optimisation platform. Built for advertisers and agencies, it brings media investment management and campaign analysis across multiple digital channels into one unified system, giving marketers a clearer view of performance. As brands spread budgets across Meta, Google, TikTok and … Read more

Dentsu and Omnicom’s Kinnect Win TVS Motor’s Digital Media Mandate in India

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TVS Motor Company, part of TVS VENU, has restructured its media mandate in India, bringing in new partners to support its fast-growing two- and three-wheeler business. Dentsu Media India has been appointed as the integrated media partner for the country, while the digital media mandate will be shared between Dentsu and Omnicom’s Kinnect. The remapping … Read more

Jaimit Doshi Joins Bharti AXA Life Insurance as Chief Brand Officer

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Jaimit Doshi has been appointed Chief Brand Officer – Head of Digital and AI at Bharti AXA Life Insurance. He previously served as Global CMO at Lenskart, CEO of hustlr, and Founder of Metuzi.ai. With experience across marketing, technology, digital transformation, and consumer insights, he brings expertise in driving brand growth and business transformation.

Samsonite Gives Batman a Quiet Makeover in a New Travel Collection

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Samsonite has partnered with Warner Bros. Global Consumer Products to launch the Batman x Samsonite collection in India, inspired by the DC Super Hero. The range celebrates precision, intelligence, preparation and quiet strength, offering travel, backpack and lifestyle accessories for the modern traveller. Rather than conventional character merchandise, the collection reimagines Batman through Samsonite’s Aesthetic … Read more

Britannia Bourbon Meets Banchharam’s: Kolkata’s Sandesh Gets a Chocolate Makeover

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Britannia Bourbon, India’s No. 1 Bourbon biscuit, has teamed up with Kolkata’s iconic sweet shop Banchharam’s to launch the limited-edition Britannia Bourbon Chocolate Sandesh. Made with Bourbon biscuit and topped with crunchy crumbs, it is designed for festive gatherings, pandal hopping and gifting, and comes in a special festive box. Banchharam’s has grown from a … Read more

Lenovo Turns Abhay Verma Into a Broadway Boxer to Pitch the Idea Tab Pro Gen 2

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Lenovo has launched #DamnTheOdds, a new India campaign featuring actor Abhay Verma to promote the Idea Tab Pro Gen 2. Built around a Broadway-inspired musical narrative, the film blends music, theatre and technology to showcase the tablet’s AI-powered productivity and learning features. It is aimed at Gen Z and Millennial audiences who want technology that … Read more

Starshine TV Signs Vicky Kaushal as Brand Ambassador, Launches First National Campaign

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Raipur-based smart TV brand Starshine TV has signed actor Vicky Kaushal as its brand ambassador, marking the start of its first major national campaign. The partnership is meant to take a homegrown name into living rooms across the country at a time when Indian households are rapidly rethinking how they watch content. Link: https://www.instagram.com/reel/DeeUYRjI08o/?utm_source=ig_web_copy_link&rpxt=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The … Read more