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Himalaya BabyCare has launched a new soothing baby powder designed specifically for newborns and babies with sensitive skin, expanding its portfolio in the specialised baby care segment. The product, introduced by Himalaya Wellness Company, is formulated with ingredients such as frankincense oil, wheat germ and yashad bhasma. According to the brand, the combination is intended … Read more
Broadway has entered Pune with a new store at KOPA Mall, backed by a culture-led campaign conceptualized by SoCheers. Video Link: https://www.instagram.com/reel/DWT1Z2JAY2l/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Instead of a conventional retail launch, the campaign leaned heavily into the city’s cultural rhythm. At its centre was a striking street activation that transformed a zebra crossing into an interactive runway-inviting passersby … Read more
Mirinda has introduced a new global platform titled “Smile Please,” alongside a refreshed visual identity aimed at strengthening its appeal among younger consumers. The update, developed by PepsiCo’s in-house design and innovation team, features brighter visuals, refreshed typography, and updated packaging elements. While the look has evolved, the brand continues to retain its signature vibrant … Read more
In a move that blends aviation with cricket fandom, Malaysia Airlines has unveiled a striking new aircraft livery in collaboration with Mumbai Indians-turning a long-haul jet into a flying celebration of one of cricket’s most iconic teams. The design, showcased on an Airbus A330-300, fuses Mumbai Indians’ signature blue-and-gold palette with the airline’s branding. It … Read more
If last year’s SASA LELE felt impossible to ignore, this summer it’s designed to be even harder to escape. Flipkart, in partnership with Kinnect, has brought back its high-energy campaign-this time turning it into what it calls India’s first “Sale on Sale.” SASA LELE 2.0 builds on the original idea but amplifies it across every … Read more
As football fever builds for the FIFA World Cup 2026, Budweiser is expanding its long-standing association with the tournament through its new global platform, “Let It Pour.” The campaign is designed to deepen fan engagement across more than 40 countries, including India, by celebrating the emotion and collective spirit of the game. Fronted by global … Read more
Shrish Mahuli has announced his new role as Chief Business Officer at SBI General Insurance, marking a significant step in his leadership journey. In this position, he will drive business growth and strategic initiatives, contributing to the company’s continued expansion in the insurance sector.
In an era where attention is fleeting, simply recommending content is no longer enough. With its latest campaign, WPP OpenDoor, in partnership with Snapchat, is rethinking how audiences discover entertainment for Prime Video. At the centre of the campaign, ‘Stories for Your Every Era… it’s on Amazon Prime,’ is a generative AI-powered Lens that turns … Read more
The intersection of sport and technology is getting sharper as Oakley and Meta introduce their Performance AI glasses in India, fronted by Virat Kohli. The launch signals a growing shift toward wearable intelligence that supports athletes without disrupting performance. Positioned as a tool for training and match preparation, the glasses combine hands-free photo and video … Read more
Tata Motors has appointed Deepanjan Roy as its new Chief Marketing Officer, bringing in a seasoned insider with strong cross-functional experience across sales, marketing, and business strategy. He succeeds Shubhranshu Singh, who was instrumental in strengthening the brand’s voice and steering a more consumer-centric marketing approach.
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