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Verve Media, an integrated digital marketing agency, has been appointed to lead the digital and creative mandate for Maple India, a premium retail brand focused on bringing global technology and lifestyle products to Indian consumers. Under the mandate, Verve Media will handle social media marketing, AI search engine optimisation (AI-SEO) and GEO, performance marketing across … Read more
Nissan India has named Bollywood actor Hrithik Roshan as its new brand ambassador, timing the announcement with the world premiere of the Nissan Tekton, its premium mid-size SUV. The partnership anchors Nissan’s “Unmistakable” campaign, which leans on the brand’s 75-year SUV legacy to build an emotional, multi-generational story around the launch. The ad film opens … Read more
United Spirits Ltd has stepped up its marketing investments, raising consolidated advertising and sales promotion spend by around 16% to Rs 1,295 crore in FY26, up from Rs 1,121 crore the previous year. The company, known for brands like McDowell’s No.1, Royal Challenge, Signature, and Johnnie Walker, said the higher spends reflect a focused push … Read more
UNIBIC has rolled out a new campaign for its Fruit & Nut Cookies range, built around a playful debate: is it a fruity cookie with nuts, or a nutty cookie with fruit? Created by Theblurr, the campaign leans into this question to spotlight the fact that both ingredients are present in equal measure – and … Read more
Apsara has launched a new campaign for its Zesta range of scented pencils, conceptualised by Omnicom Media’s Interactive Avenues. Built around the tagline “Awesome Smell, Writes So Well,” the campaign focuses on making everyday writing more engaging for children. Set in a classroom, the campaign film follows a student who continues writing well beyond her … Read more
IndusInd Bank has appointed Shakti Tokas as Assistant Vice President (AVP) – Brand & Communications Marketing. He joins the bank after serving as Brand Partner at Propagate India and brings nearly a decade of experience across leading agencies, including FoxyMoron, DDB Mudra Group, and Addictive Media. In his new role, Tokas will contribute to strengthening … Read more
Westlife Foodworld, which operates McDonald’s restaurants across West and South India, has partnered with Coca-Cola India to launch a limited-time Football Meals campaign, available while stocks last. Link: https://www.instagram.com/reel/DaSzXWWp7hW/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Each Football Meal comes bundled with a limited-edition McDonald’s x Coca-Cola football collectible, aimed at capturing the communal energy fans bring to game-day viewing. A McDonald’s … Read more
Libas has launched “Sawan Ke Rang,” a monsoon campaign rooted in Indian poetry, classical art, and folklore, built around the themes of Prem, Shringar, and modern womanhood. Link: https://www.instagram.com/reel/DaaGx36BqLm/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign draws on cultural depictions of Sawan as a season tied to love, beauty, longing, and renewal, reinterpreting these ideas through a contemporary lens where … Read more
Spotify has announced its first telco partnership in India, joining hands with Vodafone Idea (VI) to bring Spotify Premium to VI postpaid subscribers across the country. Under the partnership, VI postpaid users now get access to Spotify Premium benefits, including high-quality audio, offline listening, and an ad-free listening experience, integrated directly through their mobile plans. … Read more
POCO India has launched a new brand campaign, “POCO Cameras. True To Life.”, shifting focus away from smartphone camera specifications toward the moments and memories these cameras capture. The campaign rests on a simple insight: the photographs people cherish most are rarely the most technically polished. Instead, they’re the ones that trigger emotion and instantly … Read more
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