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Pexpo Joins Forces with Ranveer Singh’s Film Dhurandhar to Promote Sustainable Lifestyle Choices

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Pexpo has joined hands with the upcoming Ranveer Singh starrer Dhurandhar, releasing on December 5, 2025, marking a strategic alliance that blends pop culture, sustainability and consumer behaviour. With eco-conscious choices gaining momentum, the collaboration encourages audiences to shift from disposable plastics to durable, reusable stainless-steel bottles-aligning entertainment with environmental responsibility. As one of India’s … Read more

Laqshya and Arpan Drive Awareness with Impactful Handcuff OOH for Child Safety Week

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Laqshya Media Group, in partnership with Arpan, has rolled out a striking handcuff-themed installation in Mumbai as part of Child Safety Week. The activation aligns with Arpan’s campaign theme, #POCSOPakadLega, aimed at raising awareness around child sexual abuse while emphasising the legal consequences under the POCSO Act. Installed along the high-traffic Santacruz–Chembur Link Road (SCLR), … Read more

Campaign Spotlight: IAGES Pushes for Trust-First Gold Buying with #PehlaCheckIAGES

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The Indian Association for Gold Excellence and Standards (IAGES) has launched a new consumer-facing campaign titled #PehlaCheckIAGES, aiming to transform gold-buying behaviour in India by prioritizing credibility and ethical sourcing. The initiative urges buyers to verify whether a jeweller is IAGES-accredited before making a purchase, positioning this step as essential as checking purity or hallmarking. … Read more

La Pink Unveils “Haldi Se Honeymoon Tak” – A Wedding Campaign That Redefines Modern, Shared Beauty

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La Pink, India’s first beauty brand with 100% microplastic-free formulations, has introduced its new wedding campaign titled “Haldi Se Honeymoon Tak.” The campaign presents an emotional narrative that reimagines the wedding timeline-not just as ceremonies and celebrations, but as a journey of shared love, tenderness, and evolving connection. With a storytelling approach rooted in authenticity, … Read more

Bastian Hospitality Unveils ‘Bastian Riviera’ in Goa With New Brand Film ‘À Beira da Riviera’

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Bastian Hospitality Group has announced the launch of Bastian Riviera, its most ambitious project to date and the brand’s first large-scale hospitality destination. Spread across 1.5 acres along the Morjim backwaters in Goa, the new property expands the brand’s identity beyond restaurants into a complete lifestyle and luxury hospitality experience. The unveiling is supported by … Read more

Senco Gold & Diamonds Celebrates Cultural Elegance With Its New Wedding Collection

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Senco Gold & Diamonds has unveiled its latest Wedding Collection, designed to honour India’s diverse bridal traditions while embracing contemporary preferences. The collection blends classic artistry with modern sensibilities, offering a wide range of handcrafted jewellery in gold, diamond, polki and temple styles. Techniques such as jadau, nakshi and meenakari add depth and cultural richness … Read more

Google Introduces Workspace Studio to Transform Office Automation With Gemini 3

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Google has officially launched Workspace Studio, a no-code tool designed to help organizations create AI agents that automate routine work across Gmail, Drive, Calendar and Chat. Powered by Gemini 3, the new feature aims to significantly reduce time spent on repetitive administrative tasks such as sorting emails, coordinating meetings and following up on pending action … Read more

Dream11 goes the Twitch route – exclusively for sports fans

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The former real-money gaming giant is reinventing itself as a second-screen sports entertainment platform. A sweeping government regulation banning real-money gaming has pushed Dream11 to redefine its identity. Once the dominant player in the fantasy sports and RMG ecosystem, the company is now positioning itself as a hub for interactive sports livestreaming. Users will be … Read more

Ananya Panday & Lakshya bring easy charm to American Eagle’s new story

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The duo front a crisp, personality-first film that puts great-fitting jeans back at the centre. American Eagle’s denim storytelling has travelled seamlessly from the pun-driven Sydney Sweeney Has Great Genes Jeans in the US to Great Jeans For Everyone in India. Its latest India campaign, led by Ananya Panday and Lakshya, returns to the fundamentals of classic denim advertising … Read more

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