Newsroom

Sunfeast Marie Light, the biscuit brand from ITC Ltd, has introduced a new campaign titled #MarieLightMode, encouraging couples to take a break from digital distractions and reconnect through simple everyday moments. The initiative highlights how small, shared experiences, such as enjoying tea together, can help strengthen relationships. The campaign draws inspiration from a study conducted … Read more

Furniture brand Urban Ladder has partnered with creative agency Lowe Lintas to launch a new city-first campaign that highlights India’s diverse cultural aspirations through hyperlocal storytelling. The initiative is based on Lowe Lintas’ proprietary research study, “State of States,” which explores regional nuances to help brands create more locally relevant marketing strategies. Instead of relying … Read more

Zurich Kotak General Insurance has launched the latest edition of its ‘Drive Like A Lady’ campaign ahead of Women’s Day, using a social experiment to question long-standing stereotypes around women drivers. The digital film highlights how quickly people form assumptions about driving mistakes and often attribute them to women without knowing the facts. The experiment … Read more

Agilus Diagnostics has launched a new television commercial featuring actor Anil Kapoor as part of a nationwide campaign after its transition from SRL Diagnostics. The campaign aims to inform consumers about the brand’s new identity while reassuring them that the services and values they trusted remain unchanged. The TVC delivers a clear message – “Jo … Read more