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WhatsApp is rolling out one of its biggest identity overhauls in years, letting users connect through usernames instead of phone numbers. The Meta-owned platform’s early reservation system is now live, giving people a chance to claim their preferred handle before the feature expands worldwide over the coming months. WhatsApp chief Kunal Shah announced the update … Read more
Yash Raj Films (YRF) has announced a strategic investment in digital entertainment company Rusk Media as the studio expands its presence in the fast-growing vertical entertainment space. The collaboration will focus on creating original animation and vertical micro drama intellectual property (IP) tailored for Gen Z and Gen Alpha audiences. As part of the partnership, … Read more
Snapdeal has rolled out a new brand campaign that takes a humorous dig at one of India’s most familiar habits-adjusting. Titled around the fictional condition “Adjustitis,” the campaign highlights how consumers often compromise between style and affordability while shopping, urging them to stop settling for less. Film: https://www.youtube.com/watch?v=4yXikmk8mnk Presented as a tongue-in-cheek public awareness announcement, the campaign … Read more
Skechers’ global media mandate is most likely set to move to Havas Media Network, marking a significant shift in the footwear category, according to sources cited by Storyboard18. The account currently sits with Dentsu. Both Skechers and Havas declined to comment when approached. The win, if confirmed, would be a notable addition for Havas, which … Read more
WPP emerged as the standout performer at Cannes Lions 2026, with its agencies dominating several marquee categories. Ogilvy claimed the title of Creative Network of the Year, with VML following closely in second place, while Burson London was named PR Agency of the Year. The network’s overall haul stood at 140 Lions, comprising one Titanium, … Read more
Prime Focus Limited has expanded its global animation footprint by acquiring a 48.45% stake in Spanish animation studio Ánima Kitchent Canarias, S.L. The deal was executed through Double Negative Films Limited (DNFL), its indirect subsidiary, which paid approximately Rs 13.70 crore in cash to secure the stake. The transaction closed on June 26, 2026. According … Read more
Candere, the lifestyle jewellery brand under the House of Kalyan Jewellers, has roped in star cricketer Smriti Mandhana as its newest brand ambassador. She now joins Shah Rukh Khan as the face of the brand, marking a key move in Candere’s push to deepen its appeal among young, contemporary Indian consumers. Mandhana, widely regarded as … Read more
Greenply Industries has launched an outdoor activation in Lucknow to spotlight Greenply Gold, its premium fire-retardant plywood range, putting fire safety at the centre of modern home and building conversations. Positioned on Faizabad Road near the Amausi airport stretch, the high-visibility installation drives home one core proposition: Greenply Gold can slow fire spread for up … Read more
Wow! Momo has launched its first-of-its-kind 4-in-1 Momo Box, repositioning the humble momo from a quick personal snack into a full shareable meal. Priced from ₹349 and available across outlets for both dine-in and delivery, the box brings together four distinct momo variants in a single pack, designed for groups rather than individuals. The launch … Read more
Tata Starbucks and protein food brand SuperYou have expanded their collaboration with the launch of two new protein-based beverages, as brands continue tapping into rising consumer demand for functional food and beverages. The latest offering introduces Vanilla Protein Cold Foam and Mango Protein Cold Foam, each delivering up to 18 grams of protein. Both beverages … Read more
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