Newsroom 
Zee Entertainment Enterprises has announced the live broadcast of Season 5 of the DP World International League T20 (ILT20), strengthening its presence in the sports entertainment space. The upcoming edition of the six-team tournament is scheduled to run from 22 November to 20 December 2026, culminating at the Dubai International Stadium. Over the years, ILT20 … Read more
With the FIFA World Cup 2026 set to take place in the United States, Pepsi is reframing its football strategy-moving beyond on-field action to celebrate the rituals, debates, and traditions that define global fan culture. Video Link: https://www.instagram.com/reel/DXWNGboDA47/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of this multi-year push is the “Pepsi Football Nation” platform, launched through a campaign … Read more
Madhusudan (SMC Foods Ltd) has rolled out a new television campaign featuring Akshay Kumar, centred around the brand thought “Hindustan ka mann Madhusudan.” Conceptualised and executed by Shree Ganpati Production, the campaign uses a slice-of-life narrative to build an emotional connection with everyday consumers. The film captures simple, familiar moments from daily life, reflecting the … Read more
JioHotstar has introduced a new AI-powered feature in collaboration with OpenAI, aimed at transforming how users explore content on its platform. Built using ChatGPT, the Conversational Voice Discovery (CVD) feature replaces traditional keyword-based search with a more intuitive, intent-driven experience. With CVD, users can simply speak or type natural prompts based on their mood, preferences, … Read more
Acko has elevated Nitin Khanna to Chief Marketing Officer, strengthening its leadership in a key growth phase. He was previously serving as Vice President – Marketing since October 2023 and now steps into the top role to lead the company’s brand and marketing strategy.
Vivo has partnered with Andaz Delhi by Hyatt to launch ‘Switch Off’, a social experiment designed to encourage mindful, phone-free dining. The initiative, hosted at Soul Pantry within the hotel, reimagines mealtime as a space for real conversations and uninterrupted connections. Video Link: https://www.instagram.com/reel/DXL_sLtDGtm/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The concept is simple yet impactful. Guests are invited to place … Read more
Aakash Educational Services Limited (AESL) has launched its new integrated campaign, ‘Kash Nahi Aakash’, aimed at connecting with students navigating career aspirations and academic choices. Conceptualised by Red Bangle Film Collaborative, the campaign is designed to reach audiences across both urban centres and emerging markets through a comprehensive, multi-channel rollout. Built on the insight that … Read more
ShareChat and Moj have elevated Rishika Sharma to Director – Marketing, recognising her strong track record in building impactful brand narratives and scaling consumer platforms. With over 11 years of experience across gaming, streaming, and real estate, she brings a well-rounded perspective to drive the platforms’ next phase of growth.
Havas Media Network India has appointed Archana Aggarwal as Chief Growth Officer, strengthening its leadership team to drive business expansion. In her new role, she will focus on accelerating growth, building client partnerships, and shaping strategic initiatives across the network.
Acko Chief Marketing Officer Ashish Mishra has stepped down after nearly six years with the company, concluding a significant stint during which he helped shape the brand’s identity in India’s digital insurance space. With prior experience at HSBC and leading agencies, Mishra played a key role in driving Acko’s marketing strategy, brand positioning, and adoption … Read more
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