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Swiggy has partnered with Zerodha Fund House to launch a mutual fund investment programme for its delivery partners, allowing them to invest a portion of their earnings directly through the Swiggy Rider App. The initiative lets delivery partners across the country start investing with as little as ₹100. The fully digital process allows partners to … Read more
OpenAI has appointed Prabhjeet Singh, former President of Uber India & South Asia, as its Managing Director for India. Joining in September, he will report to Kiran Mani and lead OpenAI’s consumer and enterprise business, strategic partnerships, regulatory engagement, and overall operations. With over a decade at Uber, Singh is expected to play a key … Read more
India’s Cannes Lions 2026 campaign closed on a muted note, with the country bringing home only five metals – a steep fall from last year’s haul of 32 awards. Adding to the disappointment, India failed to win a single Gold this time, settling for two Silver and three Bronze. The first Silver came on day … Read more
Tata Starbucks has unveiled a revamped version of its Starbucks Rewards programme, introducing a new premium membership category called Reserve while upgrading benefits across its existing Green and Gold tiers. The refreshed programme is designed to make rewards easier to earn, simpler to redeem and more personalised for customers at every stage of their loyalty … Read more
boAt is taking a demonstration-first approach to marketing its latest audio offering, the Airdopes ProClip, through a new digital campaign titled ‘Approved By’. Featuring actor Sonam Bajwa and creator-actor Ambrish Verma, the campaign aims to address common consumer concerns surrounding open-ear earbuds by showcasing their performance in everyday situations. Link 1: https://www.instagram.com/reel/DZ9lu-II6my/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Link 2: https://www.instagram.com/reel/DZ63wG8uPHg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== … Read more
As the FIFA World Cup 2026 moves into its knockout stages, Zee Entertainment Enterprises has strengthened its advertiser portfolio by onboarding six new brands-Lenovo, Ceat, Jaguar Land Rover (JLR), Adidas, Zydus and JBL. The additions come as the tournament enters the Round of 32, reflecting growing confidence among marketers in the event’s ability to deliver … Read more
Saurabh Pandey has stepped down as Head of Commercial Marketing at HP India after four years in the role. A marketing leader with over 20 years of experience, Pandey previously held senior marketing positions at IBM, including Head of Marketing for Technology, Cloud, IT Services & Consulting across India and South Asia. He has also … Read more
Bvlgari has roped in Shahid Kapoor as its first Friend of the House for fragrances in India, marking a new chapter for the Italian luxury Maison’s presence in the country. Under the partnership, Kapoor will front a curated selection of Bvlgari’s fragrance portfolio, including the Bvlgari Man and Bvlgari Le Gemme collections. The collaboration holds … Read more
McDonald’s India – North & East has teamed up with Coca-Cola to roll out a limited-edition FIFA World Cup meal range, timed to ride the wave of football fever sweeping the country. Available across McDonald’s restaurants in North and East India for a limited period, the lineup features McVeggie Dragon and McChicken Dragon meals, each … Read more
Havas Media India is set to manage the above-the-line media business for Samsung India through Cheil India, following the Korean electronics giant’s decision to consolidate its media mandate with Cheil, according to a top industry source. The arrangement comes weeks after Samsung India awarded its consolidated media mandate – estimated at around Rs 300 crore … Read more
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