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Bajaj Consumer Care has appointed Aditya Singh as Chief Marketing Officer, bringing on board over two decades of experience in marketing and business leadership. With a strong cross-sector background across FMCG and media, he is set to drive the company’s brand and growth strategy.
Navneet Education’s brand Youva has partnered with the globally popular anime Naruto to launch a themed range of notebooks, aiming to make everyday stationery more aspirational for young consumers. Video Link: https://www.instagram.com/reel/DW9SKSliKI7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The collection features long books, spiral notebooks, jumbo notebooks, and drawing books, all designed with fan-favourite characters like Naruto Uzumaki, Sasuke Uchiha, Sakura … Read more
CNN-News18 is set to spotlight Bengal’s enduring cultural influence with its special Kolkata Town Hall edition themed ‘Bhalobasa Bengal – Inspiring Bharat’ on April 20, 2026. The event pays tribute to the state’s legacy of shaping India’s artistic, intellectual, and creative identity across generations. Hosted aboard a cruise on the iconic Hooghly River, the setting … Read more
Tata Play Binge has strengthened its micro-drama offering by onboarding Pocket Films to its short-form content hub, Shots. The partnership brings a fresh slate of micro-dramas and short films to the platform, available at no additional cost under an ad-supported model. Known for its strong catalogue of bite-sized storytelling, Pocket Films adds titles such as … Read more
ITC is intensifying its focus on protein-rich foods as it looks to capitalise on the rapidly growing health and wellness segment. With evolving consumer preferences and rising awareness around nutrition, the company is building a diversified portfolio of accessible, everyday protein options. Led by insights and innovation, ITC is expanding offerings across key brands such … Read more
Omnicom Group has announced a new regional leadership team under Omnicom Advertising Asia, aimed at helping brands navigate Asia’s complex and fast-evolving consumer landscape. Designed to accelerate growth and build long-term cultural relevance, the team brings together senior leaders across creativity, innovation, strategy, intelligence, and marketing. Reporting to Sean Donovan, the leadership lineup includes Peter … Read more
Agoda has launched its latest ‘What a Save!’ campaign in India, combining humour with strong value-led messaging to attract deal-savvy travellers. Offering up to 50% off on domestic hotel bookings, the campaign reinforces Agoda’s positioning as a platform that delivers both affordability and convenience. Conceptualised by 22feet, the campaign is built on a simple consumer … Read more
Dharampal Satyapal Group has launched the first-ever television commercial for its product under the Catch brand-Premium Iodised Pink Rock Salt-marking a strategic move beyond its stronghold in spices and sprinklers. Created by Dentsu Creative Webchutney, the campaign aims to build awareness and establish the brand’s presence in the evolving salt category. The TVC unfolds in … Read more
Britannia Industries has rolled out Tiger Hero Hunt, an awareness-driven campaign under its Tiger Krunch portfolio, aimed at helping children identify and respond to bullying through an engaging storytelling format. Conceptualised by VML, the initiative begins with a simple on-pack activation. Consumers scan a QR code on Tiger Krunch packs to enter a WhatsApp-based interactive … Read more
Tata Motors has appointed Pallav Singh as Deputy General Manager – Martech and AI, reinforcing its focus on data-driven marketing and digital innovation. In his previous role, he led Brand, PR, Digital, Social, CRM, and MarTech, bringing a well-rounded expertise to drive the company’s next phase of tech-enabled marketing growth.
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