Cetaphil Baby has launched a new digital video campaign featuring brand ambassadors Rohit Sharma and Ritika Sajdeh. It takes a familiar parenting debate and uses it to highlight what baby skin actually needs.
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The film opens with the couple discussing who their baby resembles more. A friend then steps in and moves the conversation from the baby’s features to the care that delicate skin requires. The shift from “baby kis par gaya?” to “baby ki skin ko kya chahiye?” encourages parents to think about specialised skincare alongside inherited traits. The campaign features Cetaphil Baby’s range across bathing and cleansing, moisturising, massage and diaper care.
The film is part of Cetaphil Baby’s “Parenting Ki Nayi Parampara” platform, which centres on everyday parenting moments and conversations around baby care. Bansri Rajadnye, Marketing Manager for Consumer Business at Galderma India, said parenting is full of conversations and opinions that parents experience daily. With this film, she said, the team wanted to take a conversation almost every parent relates to and give it a meaningful second layer.
According to Rajadnye, the question of who the baby resembles becomes a natural route into discussing what baby skin needs. She added that Rohit and Ritika’s natural chemistry keeps the moment warm and relatable, while reinforcing the importance of care designed specifically for delicate and sensitive baby skin.
