Prose Integrated has won the strategic communications mandate for EaseMyTrip. Under the mandate, the agency will handle the travel company’s PR, including media relations, corporate communications, leadership profiling, thought leadership and reputation management.
Shweta Srivastava, Account Director at Prose Integrated, said the agency will build communication around EaseMyTrip’s business growth, technology, leadership and expansion across travel categories and international markets. She noted that the company has built a strong position in India’s travel ecosystem, creating a compelling opportunity for differentiated conversations around its evolution and expanding offerings. The agency aims to craft credible, consistent and impactful media narratives that strengthen the brand’s visibility and reputation.
An EaseMyTrip spokesperson said strategic communication will play an important role as the company evolves into a broader travel ecosystem, helping strengthen its brand narrative and engagement with stakeholders. The company said it looks forward to meaningful conversations around its business, innovation and growth journey, and that Prose Integrated’s understanding of the communications landscape will help deepen its presence across relevant media platforms.
The agency will focus on EaseMyTrip’s engagement with business, consumer, travel and technology media. It will also look for opportunities to position the company’s leadership and business initiatives within relevant industry conversations as the brand enters its next phase of growth.
