Welspun’s latest campaign, “Itna Drama Kyun?”, takes everyday household irritations, such as towels that take too long to dry and bedsheets that refuse to stay in place, and blows them up into larger-than-life situations. The treatment draws on Indian cinema and the growing popularity of K-dramas among younger audiences. Featuring actor Vidya Balan, the films … Read more
Varun Dhawan has invested in Better Nutrition, a biofortified staples brand, and joined the company as its brand ambassador. He joins existing ambassador PV Sindhu. His association began after he acquired agricultural land and started exploring the soil, seeds and food produced on his farm. That farm is now set to be developed as a … Read more
Himalaya BabyCare has launched a new campaign for its Gentle Baby Wash, centred on the worries that come with a baby’s first bath. The film is built as a conversation between a new mother and a nurse. As the mother prepares to take her newborn home, her uncertainty about what to use leads her to … Read more
vivo India has launched a festive campaign for the vivo V80 featuring brand ambassadors Sidharth Malhotra and Kiara Advani. The film follows the actors as they travel home for the festive season, capturing people, places and moments along the way. It focuses on the idea of documenting a journey through photos and videos, with the … Read more
This festive season, Krispy Kreme has teamed up with Social Panga and Yellow Shutter on a film that celebrates the moments that make up Gen Z’s social lives, from big occasions to small everyday ones that end up just as memorable. Nostalgia is the hero, and Krispy Kreme’s Chocolate Iced Glazed doughnuts feature as the … Read more
Dibyendu Sen has joined Flipkart Minutes as Associate Director – Brand Partnerships & Monetisation. He returns to Flipkart after over two years at Criteo, where he worked on retail media monetisation and advertising solutions. Sen has also held leadership roles at Flipkart and Paytm Ads, with experience across FMCG, D2C, F&B, Home and Grocery advertising.
Prateek Nijhawan has joined OFF/BEAT as Executive Director. He will take on the new role alongside his existing positions as Managing Partner at SailThru Ventures and Founder at Accelr8 Investments
Prose Integrated has won the strategic communications mandate for EaseMyTrip. Under the mandate, the agency will handle the travel company’s PR, including media relations, corporate communications, leadership profiling, thought leadership and reputation management. Shweta Srivastava, Account Director at Prose Integrated, said the agency will build communication around EaseMyTrip’s business growth, technology, leadership and expansion across … Read more
Cetaphil Baby has launched a new digital video campaign featuring brand ambassadors Rohit Sharma and Ritika Sajdeh. It takes a familiar parenting debate and uses it to highlight what baby skin actually needs. Link: https://www.instagram.com/reel/DeJyouEKbHP/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== The film opens with the couple discussing who their baby resembles more. A friend then steps in and moves the … Read more
Smith & Jones, the packaged food brand from Tata Consumer Products, has launched a new campaign featuring actor Rasika Dugal to help consumers understand what to look for when choosing ginger garlic paste. Conceptualised by The Womb, the campaign uses a simple visual demonstration to separate a thick, consistent paste from a watery one. The … Read more