Bark Out Loud by Vivaldis has partnered with actress and pet parent Kalki Koechlin for its latest campaign, “Effortlessly Premium”. The campaign positions premium nutrition as a simple part of everyday pet care, using Koechlin and her pet Bruno to make the point. The film sets Koechlin’s wellness routine against Bruno’s much simpler one. She … Read more
The Indian government has rejected Elon Musk’s allegation that “certain oligarchs” are blocking Starlink’s entry into India. The Ministry of Communications said the country’s regulatory framework for satellite communication services is fair and non-discriminatory. Musk, CEO of SpaceX and Tesla, made the claim in a post on X on Wednesday. He alleged that Starlink was … Read more
Indriya, the jewellery brand from Aditya Birla Jewellery, has launched its Diwali campaign “Festival of Love”, featuring Aditi Rao Hydari and Siddharth. The film follows the couple as they prepare to host friends for the festival, with their banter and affection taking centre stage amid the preparations. A thoughtful gesture between them prompts their friends … Read more
Myntra has launched “Folks in the Building”, a micro-drama series built on a simple question: what if the internet’s familiar personalities all lived in the same building? The cast includes Anuj Gupta, Sameha Shams (Sheena), Shivani Gupta, Varun Grover, Anubhavi, Ankita Sahigal and Gulshan Grover, each bringing their own content style and audience community. Across … Read more
NielsenIQ has appointed Puneet Sharma as Managing Director, India, effective September 30, 2026. Based in Mumbai, he will lead the company’s commercial strategy and business operations. Sharma brings over two decades of experience across J&J/Kenvue, Coca-Cola, Bacardi, BCCL, Aircel and Carrier, most recently serving as Sales Director at Kenvue.
Stayfree has expanded its menstrual hygiene portfolio with the ProComfort Period Panty, backed by a digital campaign conceptualised by McCann India. Designed for heavy-flow days, overnight wear, travel and long commutes, it offers 360° leakage protection, a snug fit and an Air-Soft Cover. It comes in three sizes, M-L, L-XL and XL-XXL, and starts at … Read more
GAIL (India) has launched the second season of its consumer awareness campaign “Wah Kya Energy Hai”, with four short films and an anthem titled “Naye Bharat Ki Nayi Energy”. The films follow the Mishra family through everyday situations, including a trip to Varanasi, family gatherings, visits to relatives and a factory event, to talk about … Read more
Aurelia has launched “Styled by Ananya”, a festive campaign featuring brand ambassador Ananya Panday that pairs her styling recommendations with an AI-enabled Virtual Try-On experience on WhatsApp. The campaign film shows Panday stepping in to help an Aurelia shopper decide what to wear for a festive occasion. Consumers can explore festive looks, receive styling recommendations … Read more
Licious has added Chicken Jhol Momos to its value-added portfolio, launching the product in a frozen, ready-to-cook format. Sold as Licious Sizzl Chicken Jhol Momo, it pairs the brand’s Loaded Chicken Momos with a jhol sachet, the spicy and tangy broth that has made Jhol Momos popular on restaurant menus and social media. Each pack … Read more
Acer is taking its association with Akshay Kumar beyond conventional endorsement through a strategic collaboration for its Acer Fashion luggage business. Announced in Mumbai on October 8, 2026, the partnership pairs Acer’s focus on design, innovation and functionality with the actor’s experience as a frequent traveller and his association with performance and versatility. The collaboration … Read more