GAIL (India) has launched the second season of its consumer awareness campaign “Wah Kya Energy Hai”, with four short films and an anthem titled “Naye Bharat Ki Nayi Energy”. The films follow the Mishra family through everyday situations, including a trip to Varanasi, family gatherings, visits to relatives and a factory event, to talk about cleaner fuels such as CNG, PNG, LNG and CBG.

Link 1: https://youtu.be/3pZpGgG4xZQ?si=R3bTXagLP1Dj8kQk

Link 2: https://youtu.be/ckVmdO80AkI?si=4UO2lref_wya4ozj

Link 3: https://youtu.be/SXBaP_spNMQ?si=4UAEytYBetej_Y-m

Using humour and conversational storytelling, the films show how cleaner fuels fit into households, mobility, commercial and industrial use. Each runs around eight to 10 minutes and is available on GAIL’s YouTube channel. The anthem, which runs over four minutes, brings together people across ages and locations while showcasing GAIL’s infrastructure, including a floating CNG station in Varanasi and compressed biogas. Actors Srikant Verma, Divya Jagdale, Luv Vispute and Ahmed Khan feature across the films.

Ayush Gupta, Director (HR) at GAIL, who also leads Corporate Communications and Branding, said the campaign aims to build awareness of clean energy choices through grounded and relatable storytelling. He added that Gen Z has been deliberately brought into the communication as an important catalyst for the energy transition. The films also weave in GAIL Utkarsh, the company’s CSR initiative supporting bright students from underprivileged communities.

The campaign is being promoted through social media, influencer initiatives, digital banners, radio, cinema chains and gamification-led activations. The anthem is also available on Spotify, Amazon Music, Gaana and JioSaavn.