Licious has added Chicken Jhol Momos to its value-added portfolio, launching the product in a frozen, ready-to-cook format. Sold as Licious Sizzl Chicken Jhol Momo, it pairs the brand’s Loaded Chicken Momos with a jhol sachet, the spicy and tangy broth that has made Jhol Momos popular on restaurant menus and social media.
Each pack holds six momos and a 90g jhol sachet, priced at Rs 239. The momos can be steamed for four to six minutes or pan-cooked in a little oil for about six minutes. The jhol needs just two minutes of heating with one to two tablespoons of water. The pack is available on the Licious app across Bengaluru, Mumbai, Pune, NCR, Chennai, Hyderabad, Kolkata and Chandigarh.
Tavleen Bhatia, Business Head for Value Added Products at Licious, said momos are more than food, calling them an emotion and a culture that brings people together. She noted that in just nine months since launching its momo range, Licious’s chicken momo accounts for around 20% of the online packaged meat momo market. She credited the response to what she called the “momo paglus” of India.
Describing the new launch as the brand’s latest expression of that love, Bhatia said Licious is proud to be the first in India to introduce this viral format at home. The launch adds another format to its value-added range as the brand continues to expand its ready-to-cook meat products.
