Bark Out Loud by Vivaldis has partnered with actress and pet parent Kalki Koechlin for its latest campaign, “Effortlessly Premium”. The campaign positions premium nutrition as a simple part of everyday pet care, using Koechlin and her pet Bruno to make the point.
The film sets Koechlin’s wellness routine against Bruno’s much simpler one. She is seen working out at the gym, practising yoga, playing pickleball and making conscious food choices. Bruno, meanwhile, eats Bark Out Loud Salmon & Turkey and gets on with his day. The contrast carries the idea that personal health goals can take considerable effort, while complete nutrition for pets can be a routine mealtime choice.
Kunal Khanna, CEO of Bark Out Loud by Vivaldis, said the brand began with the belief that pet parents deserve products they can trust without overthinking. He pointed to Vivaldis’ years of experience in animal healthcare, which brings science and veterinary expertise into everything the brand makes, starting with nutrition. He added that the campaign is about making a nutritional choice that feels intuitive and achievable.
According to Khanna, Kalki and Bruno help make the story tangible by showing how something as routine as mealtime can support a pet’s energy, vitality and overall wellbeing. The campaign is live across Bark Out Loud’s social media platforms, including Instagram, Facebook and YouTube.
