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Visa has appointed Suresh Sethi as its India Country Head, signalling a key leadership shift as it sharpens focus on the country’s rapidly expanding digital payments landscape. The move underscores Visa’s intent to strengthen its market presence and drive growth in one of its most strategic regions.
Adidas India has set social media abuzz with a minimalist yet intriguing teaser featuring Ranveer Singh. A monochrome close-up, paired with the caption “You’re in his territory. And he’s got something waiting for you,” is all the brand revealed-no product, no details, just anticipation. The move reflects a classic pre-drop strategy, where the celebrity’s cultural … Read more
Nykaa marked its 14th birthday with a creative on-ground activation at Bandstand Promenade, turning the scenic seafront into a lively celebration space. Held on April 18–19, the highlight was a giant interactive birthday cake designed to engage visitors in a fun and memorable way. The installation wasn’t just for display-it introduced a gamified experience where … Read more
Netflix has teamed up with top cricket franchises to launch its latest campaign, Chill Like A Champion, blending the intensity of the game with the calm of post-match downtime. As the official entertainment partner of Mumbai Indians and Sunrisers Hyderabad, the platform taps into a simple yet relatable insight: while cricket fuels adrenaline on the … Read more
Publicis Groupe has introduced its global influencer marketing solution, Influential, in India, marking a strategic shift toward a more structured and data-led creator ecosystem. The initiative aims to transform influencer marketing from a fragmented, creator-centric activity into a scalable, performance-driven growth engine. To lead this expansion, Diwaker Chandani has been appointed Managing Partner for Influential … Read more
Kelvinator has launched a high-impact on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, Mumbai, using experiential storytelling to bring its air conditioner performance to life during peak summer. At the centre of the three-day installation is a live performer held mid-motion as a “frozen” figure, surrounded by artificial snow and icy visuals. Set against … Read more
Birla Opus Paints has extended its partnership with JioStar for Tata IPL 2026, continuing its strategy of leveraging high-impact cultural platforms to drive visibility and consumer engagement. Building on last year’s ‘Indian Colours League’ campaign, which celebrated team rivalries through the lens of colour, the brand has shifted focus this season to ‘Main Bhi…’-a campaign … Read more
Lavin D’cunha has joined Croma as Senior General Manager – Brand Marketing. With a strong background across brands like Tata Digital, Shaadi.com, and HT Media, he now steps into a key role to further strengthen Croma’s connection with consumers and drive brand relevance in the electronics retail space.
Saurabh Sankpal has stepped down as Chief Creative Officer at Wit and Chai, closing a significant chapter marked by impactful brand building and culturally relevant creative work. He is now open to consulting opportunities, focusing on brand strategy, creative leadership, storytelling, and breakthrough campaigns, as he looks to partner with brands navigating change and growth.
Network18 Media & Investments Limited reported a resilient performance in FY26, navigating a weak advertising environment with steady revenue growth and strong gains across digital and new business segments. For the March quarter (Q4FY26), the company posted consolidated operating revenue of ₹616 crore, up 9.7% year-on-year and 14.2% sequentially. This comes at a time when … Read more
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