CoinSwitch has launched a campaign featuring actors Ronit Roy and Darsheel Safary to introduce Market Protect, a feature that offers eligible new users a limited benefit against realised losses on eligible Bitcoin spot trades. The films use humour and relatable situations to explain the offering to people exploring Bitcoin and digital assets for the first time.
The campaign casts Roy and Safary as contrasting personalities and avoids technical terminology throughout. In a category where newcomers often feel overwhelmed by jargon, the approach leans on familiarity rather than finance-speak. Lohith Ramachandra, head of brand marketing at CoinSwitch, said first-time users have plenty to understand, from how a trade works to how prices can move. He added that the campaign aims to explain the proposition simply, and that the two actors helped bring the idea to life without overcomplicating it.
Market Protect is available on the CoinSwitch app for BTC spot instant orders. Eligible users can receive a benefit against realised losses on eligible Bitcoin trades, subject to applicable terms and a lifetime limit of Rs 500.
The initiative will run until March 31, 2027, with the campaign films rolling out across CoinSwitch’s digital and social media channels. CoinSwitch has also clarified that the feature does not remove the possibility of losses or the volatility associated with crypto assets.
