Newsroom

ADbhoot has unveiled a new campaign for CottonKing’s premium linen range, Aura-one that blends cinematic storytelling with AI-led precision, without making technology the hero. Instead of relying on heavy narratives or stylised visuals, the campaign shifts focus to the fabric itself. Every frame highlights linen’s natural qualities-its texture, fall, movement, and finish-creating a sensorial experience … Read more

VIRGIO has launched a new campaign built around ‘Clean Fashion’, positioning it not just as sustainability, but as a cultural shift in how fashion is created and consumed. LInk: https://www.instagram.com/p/DXHKTF6DUSt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At a time when consumers are demanding more transparency and purpose, the campaign moves beyond traditional eco-messaging. Instead, it reframes fashion as a conscious choice-where … Read more

Google Pay has rolled out a new campaign to promote its ‘Pocket Money’ feature, built on UPI Circle in collaboration with National Payments Corporation of India. Conceptualized by TBWA\Lintas, the campaign uses a series of films to spotlight how teenagers navigate everyday digital payments. At the heart of the narrative is a simple insight-while teens … Read more