Newsroom 
Stayfree has expanded its menstrual hygiene portfolio with the ProComfort Period Panty, backed by a digital campaign conceptualised by McCann India. Designed for heavy-flow days, overnight wear, travel and long commutes, it offers 360° leakage protection, a snug fit and an Air-Soft Cover. It comes in three sizes, M-L, L-XL and XL-XXL, and starts at … Read more
GAIL (India) has launched the second season of its consumer awareness campaign “Wah Kya Energy Hai”, with four short films and an anthem titled “Naye Bharat Ki Nayi Energy”. The films follow the Mishra family through everyday situations, including a trip to Varanasi, family gatherings, visits to relatives and a factory event, to talk about … Read more
Aurelia has launched “Styled by Ananya”, a festive campaign featuring brand ambassador Ananya Panday that pairs her styling recommendations with an AI-enabled Virtual Try-On experience on WhatsApp. The campaign film shows Panday stepping in to help an Aurelia shopper decide what to wear for a festive occasion. Consumers can explore festive looks, receive styling recommendations … Read more
Licious has added Chicken Jhol Momos to its value-added portfolio, launching the product in a frozen, ready-to-cook format. Sold as Licious Sizzl Chicken Jhol Momo, it pairs the brand’s Loaded Chicken Momos with a jhol sachet, the spicy and tangy broth that has made Jhol Momos popular on restaurant menus and social media. Each pack … Read more
Acer is taking its association with Akshay Kumar beyond conventional endorsement through a strategic collaboration for its Acer Fashion luggage business. Announced in Mumbai on October 8, 2026, the partnership pairs Acer’s focus on design, innovation and functionality with the actor’s experience as a frequent traveller and his association with performance and versatility. The collaboration … Read more
CoinSwitch has launched a campaign featuring actors Ronit Roy and Darsheel Safary to introduce Market Protect, a feature that offers eligible new users a limited benefit against realised losses on eligible Bitcoin spot trades. The films use humour and relatable situations to explain the offering to people exploring Bitcoin and digital assets for the first … Read more
PhonePe and the Digital Publisher Content Grievances Council (DPCGC) have signed a Memorandum of Understanding to strengthen regulatory compliance across India’s OTT ecosystem. Announced on October 8, 2026, the partnership aims to make SRO certification easier for merchants, promote regulatory adherence and drive merchant education among all partners onboarding on PhonePe’s Payment Gateway. Under Indian … Read more
Lenskart has launched Shunya, a new eyewear collection inspired by the sound and soul of Indian music, as part of its Indian Accents family celebrating Indian culture and heritage. Announced in New Delhi on October 8, 2026, the collection arrives ahead of the festive season and is available across Lenskart stores and the Lenskart app. … Read more
Nirmal George Koshy has joined Supra Pacific Financial Services as Vice President – Brand, Marketing & Communications. He moves from Mirchi, where he served as Regional Content Director for Tamil Nadu & Kerala. Koshy has previously held roles at The Times of India, The Week, Believers Church Medical College Hospital, and Deccan Chronicle Holdings.
Godawan has released a handcrafted stop-motion film on the Great Indian Bustard, the bird the brand is named after, for World Wildlife Week. Presented by Godawan Estuary Premium Water and made with Studio Eeksaurus, the film blends stop-motion, 2D animation and live action, with more than 100 artists and craftspeople contributing. It was directed and … Read more