Newsroom

Bergner India has launched its premium cookware range ‘Excalibur’ in collaboration with Vikas Khanna, alongside a campaign that reimagines cookware as a lifestyle statement rather than just a kitchen essential. Breaking away from conventional product communication, the campaign adopts a runway-style narrative, presenting cookware like fashion pieces. With bold dual-tone colourways and the thought “Healthy … Read more

Sun Pharmaceutical Industries has released a new brand film as part of its ongoing association with Royal Challengers Bengaluru during the Indian Premier League 2026. The film builds on Sun Pharma’s role as principal sponsor and health partner, drawing a parallel between healthcare professionals and athletes. It highlights how both operate in high-pressure, performance-driven environments … Read more

Kansai Nerolac Paints has taken product demonstration to new heights-literally-by testing its exterior paint at 86,000 feet above Earth in a stratospheric campaign conceptualised with ULKA. As part of the #OutOfThisWorld initiative, the brand launched a high-altitude balloon carrying a payload coated with its Excel Everlast range. The experiment exposed the paint to extreme conditions, … Read more

BNW Developments has launched a new campaign featuring Yuvraj Singh as its brand ambassador, building a narrative around persistence and self-made success. Video Link: https://www.instagram.com/reel/DXJv-sLAU6c/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Titled ‘Against All Odds’, the campaign moves beyond a typical celebrity endorsement, using Singh’s personal journey as the core storytelling device. The film traces his path of overcoming challenges and … Read more

Parle Products has launched a new campaign for its cream biscuit brand Parle Magix, titled ‘Masti Ka Fix’, focusing on imagination and playful storytelling rooted in everyday life. The campaign film follows a young boy and his friend as they turn ordinary situations into exaggerated, imaginative scenarios. From busy streets to gyms and classrooms, familiar … Read more