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ClearTax has launched a new campaign titled “Double Check,” built around the rising complexity of income tax filing in India. The campaign features three films centred on a trader, an investor, and a wealth builder, each turning to expert-assisted tax filing. The narrative draws on a familiar consumer instinct – the tendency to verify financial … Read more
Titan Smart has partnered with the Rugby Premier League (RPL) as its official timing partner, extending the smartwatch brand’s presence in India’s expanding sports ecosystem. The partnership aligns with Titan Smart’s focus on performance, precision, and active lifestyles, while giving the brand visibility across one of the country’s emerging sporting properties. Organised by Rugby India … Read more
Home Credit India has launched a new integrated campaign called #LoanMilega, anchored by the tagline “Zarurat Chaahe Jo Bhi Ho, #LoanMilega.” The campaign consists of four digital films that explore everyday financial decisions through the lens of family discussions. The scenarios span buying a two-wheeler, replacing a household appliance, planning a holiday, and restarting a … Read more
Hindustan Coca-Cola Beverages (HCCB) has appointed Sangita Durbha Gopinath as National Manager – External Communications. She joins the company after an 11-year stint at PR Pundit, where she most recently served as Director – Growth and Business Initiative. Gopinath brings extensive experience across communications, analytics, banking, healthcare, and FMCG, having previously worked with Affine Analytics, … Read more
OREO has launched its limited-edition BTS Korean Sweet Pancake cookies in India, marking the rollout of its collaboration with the South Korean music group. To celebrate the launch, the brand hosted an event in Mumbai attended by actor Tiger Shroff, content creators, and BTS fans. The event recreated the spirit of South Korean street markets, … Read more
Bodhi Tree Multimedia has secured a mandate from the Government of Assam to develop, launch, and manage the state’s official digital content platform, expanding the media company’s footprint into long-term platform infrastructure. The platform is designed to be a dedicated digital home for Assam’s cultural and creative economy, featuring regional entertainment, heritage content, films, music, … Read more
There’s a particular sound every Indian household knows: the rasp of a matchstick against a worn striker strip, that tiny scratch before the flame catches. It lived in kitchen drawers and dinner tables, tucked into pockets – unremarkable until Comet decided it deserved a comeback. Enter Maachis, the sneaker that doesn’t just reference that memory, … Read more
Tushar Vyas, Chief Strategy Officer at WPP India and President of GroupM South Asia, has announced his departure from WPP after a 25-year stint. Reflecting on a career marked by growth, learning, and lasting relationships, Vyas expressed gratitude to colleagues, clients, and partners who were part of his journey. Looking ahead, he plans to focus … Read more
Dentsu has won Air India’s media planning and buying mandate, according to sources close to the development. The account, estimated to be worth ₹100–150 crore, was secured following a multi-agency pitch. The mandate was previously held by Initiative, part of IPG Mediabrands, which won the business in 2024 after a pitch process that began in … Read more
Honasa Consumer, the parent company of Mamaearth, has entered the nutraceuticals space with the acquisition of a 58% stake in Fluence Pharma, a science-led supplements company known for its patented Cyclical Nutrition Therapy. The deal marks Honasa’s foray into the growing “inside-out” beauty segment, where consumers are increasingly pairing nutritional interventions with topical skincare and … Read more
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